Daimler Annual Report 2011 - Alle jaarverslagen

Mercedes-Benz Cars
2011 was a record-breaking year for Mercedes-Benz Cars. Unit sales, revenue, production volumes
and earnings reached all-time highs. Important new products launched included the new-generation
C-Class and the new C-Class coupe, SLK roadster and M-Class. We also introduced the new B-Class
– the first of a total of five models in our new generation of compact cars. Our product offensive and
the expansion of our global production network have created the right conditions for further growth.
4.01
Mercedes-Benz Cars
Amounts in millions of euros
2011 2010 11/10
% change
EBIT 5,192 4,656 +12
Revenue 57,410 53,426 +7
Return on sales 9.0% 8.7% .
Investment in property, plant
and equipment 2,724 2,457 +11
Research and development
expenditure
thereof capitalized
3,733
1,051
3,130
940
+19
+12
Production 1,392,083 1,312,456 +6
Unit sales 1,381,416 1,276,827 +8
Employees (December 31) 99,091 96,281 +3
4.02
Unit sales
In thousands
2011 2010 11/10
% change
Mercedes-Benz 1,279 1,178 +9
thereof A/B-Class 192 222 -14
C/CLK/SLK-Class 412 342 +20
E/CLS-Class 340 331 +3
S/CL/SL-Class/
SLR/SLS/Maybach 81 80 +0
M/R/GL/GLK/
G-Class 254 203 +25
smart 100 94 +6
Mercedes-Benz Cars 1 1,381 1,277 +8
thereof Western Europe 625 636 -2
thereof Germany 291 293 -1
NAFTA 288 256 +13
thereof United States 250 220 +14
China 223 160 +39
Japan 32 31 +4
1 Includes Mitsubishi vehicles manufactured and/or sold in South Africa.
Unit sales, revenue, production and earnings at record
levels. Mercedes-Benz Cars, comprising the brands
Mercedes-Benz, Maybach and smart, set a new record in 2011
with sales of 1,381,400 vehicles (2010: 1,276,800). 4.01
The division’s revenue rose by 7% to a record €57.4 billion, EBIT
increased to €5.2 billion (2010: €4.7 billion) and return on
sales reached 9.0%. These positive results were driven by the
success of our vehicles and by dynamic sales developments,
especially in Asian markets. But the fact that we were able
to increase our earnings, despite a higher level of advance
expenditure for research and development and the introduction
of many new models, was also due to extensive measures
undertaken to boost efficiency and reduce costs.
Record unit sales for Mercedes-Benz. With unit sales
of 1,279,100 Mercedes-Benz brand cars in 2011 (2010:
1,178,300), we set a new record and improved our position
in many markets around the world. 4.02 Our S-Class,
C-Class and CLS sedans and the E-Class convertible are the
global market leaders in their respective segments.
The market success of our new-generation C-Class, the new
C-Class coupe and the new SLK roadster led to a 20% increase
in unit sales in the C-Class segment to 411,800 vehicles. Unit
sales in the E-Class segment also increased: by 3% to 340,100
E-Class and CLS-Class models. The CLS was particularly
successful, with unit sales more than tripling to 35,300 vehicles
as a result of the model change. In the luxury segment, sales
of Mercedes-Benz automobiles reached 80,700 units (2010:
80,400), and SUV sales rose by a strong 25% to 254,300
units despite the model change for the M-Class. Our model
changeover in the compact class led to a decrease in shipments
of A- and B-Class cars to 192,300 units (2010: 222,400).
The new B-Class, which we have been supplying to customers
since November 2011, has met with a very positive market
response. The same is true of the new M-Class, which has
been available since September 2011.
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