Daimler Annual Report 2011 - Alle jaarverslagen
Daimler Annual Report 2011 - Alle jaarverslagen
Daimler Annual Report 2011 - Alle jaarverslagen
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What Will Move Us Tomorrow<br />
Making people and cities more mobile —<br />
with city-compatible, environmentally friendly<br />
and economical solutions<br />
The demands made on premium products are becoming<br />
increasingly varied because more and more people now<br />
view helping to improve society and the environment as<br />
an expression of luxury. “Green thinking” has become a<br />
personal lifestyle element, much like the new forms of<br />
consumption and use of services we see in the digitally<br />
networked world. Work and private life are also becoming<br />
more mobile — and in rapidly growing cities and regions<br />
in particular, this has led to an increase in the demand for<br />
climate-friendly, comfortable and affordable modes of<br />
transportation.<br />
<strong>Daimler</strong> is setting the standard for the urban mobility of<br />
tomorrow by consistently networking new communication<br />
technologies, innovative services and clean drive systems.<br />
The company is already bringing the future to our streets<br />
today with visionary concepts like car2go, car2gether and<br />
Bus Rapid Transit (BRT), in some cases cleverly combined<br />
with other innovative modes of transportation like the smart<br />
ebike, as well as with zero-emission ways of living. An important<br />
source of inspiration here is <strong>Daimler</strong>’s Business Innovation<br />
unit, where we continually identify future market requirements<br />
and promote the development of new automotive<br />
products, programs and services.<br />
car2go<br />
The mobility concept from <strong>Daimler</strong><br />
As the world’s first flexible by-the-minute vehicle rental<br />
system, <strong>Daimler</strong>’s car2go enables customer to make oneway<br />
automobile trips on the spur of the moment, showing<br />
how individual mobility might work in the future. car2go<br />
customers can rent a smart fortwo at an affordable price<br />
at any time and anywhere in cities served by the system.<br />
They can use the car for as long as they like and simply park<br />
it anywhere within the car2go operating area when they’ve<br />
finished. Customers find and reserve cars via cell phones,<br />
smartphones or the Internet; invoices are generated by a<br />
telematics unit in the vehicle. This is how car2go makes city<br />
driving as easy as using your mobile phone.<br />
car2go in the Living Lab: the future of urban mobility<br />
car2go was launched in 2008 in Ulm and Neu-Ulm and<br />
then expanded into other cities. New inquiries about the<br />
service are received all the time. This year the state of<br />
Baden-Württemberg, the city of Stuttgart, <strong>Daimler</strong> AG,<br />
car2go GmbH, the energy supplier EnBW and the Stuttgarter<br />
Straßenbahnen AG transit company plan to transform the<br />
Stuttgart metropolitan area into a model region for the future<br />
of urban mobility. The project will focus on establishing a<br />
new battery-charging infrastructure and a car2go fleet of<br />
500 smart fortwo electric drive vehicles.<br />
2007<br />
March 2009<br />
May 2010<br />
April <strong>2011</strong><br />
June <strong>2011</strong><br />
Initial idea for car2go<br />
developed by <strong>Daimler</strong><br />
Business Innovation<br />
Ulm/Neu-Ulm<br />
300 smart fortwo<br />
car2go edition vehicles<br />
21,000 registered<br />
customers<br />
Austin<br />
300 smart fortwo<br />
car2go edition vehicles<br />
20,000 registered<br />
customers<br />
Hamburg<br />
300 smart fortwo<br />
car2go edition vehicles<br />
10,000 registered<br />
customers<br />
Vancouver<br />
225 smart fortwo<br />
car2go edition vehicles<br />
10,000 registered<br />
customers<br />
48
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