Daimler Annual Report 2011 - Alle jaarverslagen

1 | To Our Shareholders | Important Events in 2011
Important Events
Gottlieb Daimler and Carl Benz
invented the automobile in 1886.
The year 2011 was therefore
marked by the commemoration of
the 125th anniversary of the auto -
mobile, which started on January
29 with the official celebrations
at the Mercedes-Benz Museum. They
were followed by various public
events, including several organized
during the Automobile Summer in
Stuttgart. Our employees enthusiastically
celebrated the anniversary at
numerous parties in the production
plants and sales-and-service
centers. Following in the footsteps
of Gottlieb Daimler and Carl Benz,
we will reinvent the automobile again
and again, thus shaping the future
of mobility. And in jubilee year 2011,
we created the right conditions for
sustainable and profitable growth
with a burst of new models and
some important strategic decisions.
2011