Daimler Annual Report 2011 - Alle jaarverslagen

More documents

Recommendations

Info

2 | Innovation and Growth The New Compact Cars The new B-Class is on the road — the first of an all-new generation of compact cars with the three-pointed star. With a total of five new models from Mercedes-Benz, we are also targeting younger customer groups. 3new engines with the ECO start/stop function 10 new assistance systems 976 millimeters legroom - the most generous in this segment 37
The New Compact Cars Safe and comfortable — but also young and emotional: Welcome to a new era for the compact class As the inventor of the automobile, we are updating our model range in special ways. For example, Mercedes-Benz Cars began in <strong>2011</strong> by launching a unique offensive in the compact class with the new B-Class. The preceding A- and B-Class vehicles successfully paved the way for this development. We are systematically expanding our presence in this segment by offering innovative and fascinating compact models. The pulse of a new generation: the Concept A-CLASS The expressive design of the Concept A-CLASS symbolizes focused dynamism. The concept car opens up new possibilities and is setting the pace for the new Mercedes-Benz compact class era — in terms of both appearance and technology. For everything that lies before us: the new B-Class This new era is being ushered in by the second generation of the Mercedes-Benz B-Class, which is even more agile, safer and more efficient than its predecessor — while remaining as comfortable and roomy as ever. As an all-rounder, it is also an ideal vehicle for young families. The lower vehicle height and the characteristic lines of its exterior perfectly express the dynamic qualities of this premium sports tourer. The new compact car was presented at the Frankfurt Motor Show (IAA) in <strong>2011</strong>. And thanks to its partial double-floor concept (Energy Space) for alternative drive systems, the new compact car is ideally equipped for the future. No Mercedes- Benz model change has ever produced as many innovations as the new B-Class. This quantum leap will benefit customers by offering them the lowest fuel consumption and CO 2 emission values — combined with driving pleasure, plenty of space and the utmost safety standards. These developments will completely redefine this vehicle category in the future. Premium road safety The new B-Class and the future new A-Class will have COLLI- SION PREVENTION ASSIST as standard equipment — an innovation that is unique in the compact segment. This radarsupported collision warning system with the adaptive braking assistant can protect drivers from typical front-end collisions. That makes the new B-Class the benchmark for safety in its segment — a feature that makes it especially attractive for young families. Many additional assistance systems from the larger models are also continually enhancing the safety of Mercedes-Benz compact cars. Fascinating With its high-quality materials, finely structured surfaces and elegant details, the Concept A-CLASS raises the bar for compact cars. 38
Page 1 and 2: Annual Report 2011.
Page 3 and 4: Divisions Amounts in millions of eu
Page 5 and 6: Innovation and Growth We invented t
Page 7 and 8: Annual Report 2011 | Contents 1 | T
Page 9 and 10: Q1.11 25th anniversary of the autom
Page 11 and 12: Q3.11 Joint venture between Daimler
Page 13 and 14: 25 years of the automobile and exce
Page 15 and 16: Mercedes-Benz Vans posted unit sale
Page 17 and 18: The Board of Management Andreas Ren
Page 19 and 20: 1 | To Our Shareholders | Report of
Page 25 and 26: 1 | To Our Shareholders | The Super
Page 27 and 28: 1 | To Our Shareholders | Daimler S
Page 29 and 30: 1 | To Our Shareholders | Daimler S
Page 31 and 32: 150,000 km of driving before the fi
Page 33 and 34: 2 | Innovation and Growth 31
Page 35 and 36: 2 | Innovation and Growth 2,600 hou
Page 37: Revolutionary 36
Page 41 and 42: 2 | Innovation and Growth The Fasci
Page 43 and 44: 2 | Innovation and Growth F-CELL Wo
Page 45 and 46: The Fascination of Electric Mobilit
Page 47 and 48: 2 | Innovation and Growth What Will
Page 49 and 50: 2 | Innovation and Growth Intellige
Page 51 and 52: 2 | Innovation and Growth Urban mob
Page 53 and 54: Global Success Made by Daimler Stre
Page 55 and 56: The first locally produced Mercedes
Page 57 and 58: 2 | Innovation and Growth Daimler i
Page 59 and 60: Customer Care Worldwide China’s e
Page 61 and 62: 2 | Innovation and Growth The Futur
Page 63 and 64: The Future Is Our Element Any kind
Page 65 and 66: 2 | Innovation and Growth The Avant
Page 67 and 68: 2 | Innovation and Growth F125! 40
Page 69 and 70: 3 | Management Report | Contents 3
Page 71 and 72: 3 | Management Report | Business an
Page 85 and 86: 3 | Management Report | Profitabili
Page 87 and 88: 3 | Management Report | Profitabili
Page 89 and 90:
3 | Management Report | Profitabili
Page 91 and 92:
Page 93 and 94:
Page 95 and 96:
Page 97 and 98:
3 | Management Report | Liquidity a
Page 99 and 100:
Page 101 and 102:
Page 103 and 104:
3 | Management Report | Financial P
Page 105 and 106:
3 | Management Report | Financial P
Page 107 and 108:
3 | Management Report | Daimler AG
Page 109 and 110:
3 | Management Report | Overall Ass
Page 111 and 112:
3 | Management Report | Risk Report
Page 113 and 114:
Page 115 and 116:
Page 117 and 118:
Page 119 and 120:
3 | Management Report | Outlook Out
Page 121 and 122:
3 | Management Report | Outlook Uni
Page 123 and 124:
3 | Management Report | Outlook Opp
Page 125 and 126:
3 | Management Report | Outlook One
Page 127 and 128:
4 | The Divisions | Contents 4 | Th
Page 129 and 130:
4 | The Divisions | Mercedes-Benz C
Page 131 and 132:
4 | The Divisions | Mercedes-Benz C
Page 133 and 134:
4 | The Divisions | Daimler Trucks
Page 135 and 136:
4 | The Divisions | Daimler Trucks
Page 137 and 138:
4 | The Divisions | Mercedes-Benz V
Page 139 and 140:
4 | The Divisions | Daimler Buses T
Page 141 and 142:
4 | The Divisions | Daimler Financi
Page 143 and 144:
5 | Sustainability | Contents 5 | S
Page 145 and 146:
5 | Sustainability | Sustainability
Page 147 and 148:
5 | Sustainability | Innovation, Sa
Page 149 and 150:
5 | Sustainability | Innovation, Sa
Page 151 and 152:
5 | Sustainability | Human Resource
Page 153 and 154:
5 | Sustainability | Social Respons
Page 155 and 156:
6 | Corporate Governance | Contents
Page 157 and 158:
6 | Corporate Governance | Report o
Page 159 and 160:
6 | Corporate Governance | Remunera
Page 161 and 162:
Page 163 and 164:
Page 165 and 166:
6 | Corporate Governance | Complian
Page 167 and 168:
6 | Corporate Governance | Corporat
Page 169 and 170:
Page 171 and 172:
Page 173 and 174:
6 | Corporate Governance | Declarat
Page 175 and 176:
7 | Consolidated Financial Statemen
Page 177 and 178:
Page 179 and 180:
Page 181 and 182:
Page 183 and 184:
Page 185 and 186:
Page 187 and 188:
Page 189 and 190:
Page 191 and 192:
Page 193 and 194:
Page 195 and 196:
Page 197 and 198:
Page 199 and 200:
Page 201 and 202:
Page 203 and 204:
Page 205 and 206:
Page 207 and 208:
Page 209 and 210:
Page 211 and 212:
Page 213 and 214:
Page 215 and 216:
Page 217 and 218:
Page 219 and 220:
Page 221 and 222:
Page 223 and 224:
Page 225 and 226:
Page 227 and 228:
Page 229 and 230:
Page 231 and 232:
Page 233 and 234:
Page 235 and 236:
Page 237 and 238:
Page 239 and 240:
Page 241 and 242:
Page 243 and 244:
Page 245 and 246:
Page 247 and 248:
Page 249 and 250:
Page 251 and 252:
8 | Additional Information | Ten Ye
Page 253 and 254:
8 | Additional Information | Glossa
Page 255 and 256:
Internet | Information | Addresses
Page 257 and 258:
Financial Calendar 2012 Annual Pres
show all

Daimler Annual Report 2011 - Alle jaarverslagen

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?