Daimler Annual Report 2011 - Alle jaarverslagen

3.08
Market share 1 2011 2010 11/10
In %
Change in
%-points
Mercedes-Benz Cars
Western Europe 4.9 4.8 +0.1
thereof Germany 9.9 10.6 -0.7
United States 1.9 1.9 +0.0
Japan 0.9 0.8 +0.1
Daimler Trucks
Medium- and heavy-duty
trucks Western Europe 22.3 24.3 -2.0
thereof Germany 37.5 40.5 -3.0
Heavy-duty trucks NAFTA region
(Class 8) 30.9 32.4 -1.5
Medium-duty trucks NAFTA
region (Classes 6 and 7) 34.1 29.9 +4.2
Medium- and heavy-duty
trucks Brazil 25.2 26.4 -1.2
Trucks Japan 20.8 19.8 +1.0
Mercedes-Benz Vans
Medium-sized and large
vans Western Europe 18.0 17.8 +0.2
thereof Germany 28.1 26.1 +2.0
Daimler Buses
Buses over 8 tons Western
27.0 29.6 -2.6
Europe
thereof Germany 50.0 55.5 -5.5
Buses over 8 tons Latin America 43.0 47.1 -4.1
1 Based on estimates in certain markets.
Unit sales by the Mercedes-Benz Vans division increased
in 2011 by 18% to 264,200 vehicles of the Sprinter, Vito, Viano
and Vario models. In Western Europe, the most important
sales market, there was growth of 14% to more than 178,300
units; we actually set a new record in Germany with sales of
77,600 vans (+25%). Demand developed very positively also in
Eastern Europe, where we increased our unit sales by 38%
to 22,600 vehicles. This enabled Mercedes-Benz Vans to maintain
its market leadership in the European Union in the
segment of medium-sized and large vans. In the NAFTA region,
we were able to increase our unit sales by 68% to 22,300
units. Following the successful market launch in Europe in the
prior year, the new-generation Vito and Viano models have
been available since April 2011 also in China. In total, 13,500
vans were sold in that market last year, including the first
Sprinters from local production, which started at the end of
2011. Mercedes-Benz Vans was very successful also in
Latin America in the year under review, selling a total of 13,700
vans (+9%). Worldwide unit sales of the Sprinter increased
compared with the prior year by 14% to 163,300 units. Following
the model upgrade, sales of the Vito and Viano increased
by 26% to 98,000 units, and we sold 2,900 units of the Vario
(2010: 2,900) (see pages 138 f).
With unit sales of 39,700 complete buses and bus chassis,
Daimler Buses surpassed the prior-year figure by 2% despite
a generally difficult market situation. In its core markets in
the segment of buses over 8 tons gross vehicle weight, it was
the market leader by a large margin once again in 2011. The
main reasons for the increase in unit sales were the positive
business development for Mercedes-Benz bus chassis in Latin
America (including Mexico) and significant growth in sales of
complete buses in Turkey. In Western Europe, unit sales
decreased by 17% to 5,900 buses. The reduction in public-sector
spending was especially apparent in the city-bus business.
Nonetheless, Daimler Buses succeeded in maintaining its
leading position in Western Europe with a market share of
27.0% (2010: 29.6%). 3.08 In Latin America, Daimler Buses
increased its chassis sales of the Mercedes-Benz brand by 8%
to 25,000 units. Daimler Buses’ market share in Latin America
therefore remained at a high level of 43.0% (2010: 47.1%).
While the Mexican market continued to recover, unit sales
decreased in North America (see pages 140 f).
The business of the Daimler Financial Services division
developed very positively in all regions during the period under
review. Worldwide contract volume grew by 13% to €71.7
billion. Adjusted for exchange-rate effects, there was an increase
of 12%. New business grew compared with the prior year
by 15% to €33.5 billion, reflecting the higher unit sales by our
automotive divisions. All regions contributed to the growth,
especially China. The newly established company Daimler Financial
Services India Private Ltd. has been supporting sales of
the Group’s vehicles in India since July 1, 2011. The Insurance
Services unit brokered more than 940,000 insurance policies
around the world in 2011, representing growth of 12%. We also
continued to expand our business with commercial and
fleet customers last year: New business of 118,000 units was
5% higher than in 2010 (see pages 142 f).
84