Untitled - Fakultet za menadzment Sremski Karlovci

etween organizational culture and achievement motive levels. The study consists of two
parts, and two specialized questionnaires have been used.
The authors have defined the concept of organizational culture and its beginnings and
development have been explained. Furthermore, they have defined the achievement motive
and they have analysed current research in this field.
The subject, problem, goals of the research, as well as hypothetical framework have been
established. A detailed description of the research and expected results has been
presented.
This research can be applied in the work of radio Television of Vojvodina management.
The results can be used in order to increase the employees’ performance. Thus, the
audience satisfaction and the quotation of the informative programme are going to
increase.
Keywords: organizational culture, motivation, achievement motivation, human resource
management.
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