Untitled - Fakultet za menadzment Sremski Karlovci
Untitled - Fakultet za menadzment Sremski Karlovci
Untitled - Fakultet za menadzment Sremski Karlovci
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UTICAJ MAKROEKONOMSKIH I SOCIJALNIH FAKTORA NA<br />
DIGITALIZACIJU TV SIGNALA U SRBIJI – PRVI TALAS SVETSKE<br />
EKONOMSKE KRIZE 6<br />
TV SIGNAL DIGITALIZATION IN SERBIA IN TERMS OF MACROECONOMIC<br />
AND SOCIAL FACTORS – THE FIRST WAVE OF THE WORLD ECONOMIC<br />
CRISIS<br />
MAJA PAUNOVIĆ<br />
<strong>Fakultet</strong> <strong>za</strong> menadžment, <strong>Sremski</strong> <strong>Karlovci</strong><br />
LIDIJA BARJAKTAROVIĆ<br />
Univerzitet Singidunum, Beograd<br />
TAMARA KLIČEK<br />
<strong>Fakultet</strong> <strong>za</strong> menadžment, <strong>Sremski</strong> <strong>Karlovci</strong><br />
Rezime: U ovom radu se analizira proces digitali<strong>za</strong>cije medija i trenutna situacija u<br />
javnom servisu Srbije. Između procesa digitali<strong>za</strong>cije medija na jednoj i ekonomskog i<br />
socijalnog razvoja zemlje na drugoj strani postoji tesna i u<strong>za</strong>jamna ve<strong>za</strong>. Na proces<br />
digitali<strong>za</strong>cije medija pored onih tehničkih utiču i brojni ekonomsko-demografski faktori kao<br />
što su bruto domaći proizvod, monetarna i valutna stabilnost, stopa <strong>za</strong>poslenosti, priliv<br />
stranog kapitala, stepen obrazovanja, nivo kulture stanovništva, starosna struktura<br />
građana i mnogi drugi fakori. Imajući u vidu ni<strong>za</strong>k životni standard građana, pažnja će u<br />
radu biti usmerena na planirane troškove države Srbije i finansijske izdatke njenih građana<br />
u procesu tranzicije digitalnog signala. Pokušaćemo da pojasnimo na koji način i pod<br />
kojim finansijskim uslovima, javni servis Srbije planira da sprovede proces digitali<strong>za</strong>cije<br />
usled negativnih efekata svetske ekonomske krize.<br />
Ključne reči: digitali<strong>za</strong>cija medija, javni servis Republike Srbije, svetska ekonomska kri<strong>za</strong>,<br />
makroekonomski i socijalni indikatori<br />
Abstract: The subject of this paper is to analyze a media digitali<strong>za</strong>tion and gives an<br />
overview of current situation in domestic public service. There is a tight relationship<br />
between media digitali<strong>za</strong>tion and economic and social development. Beside technical,<br />
various economic and demographic factors such as GDP, monetary and currency stability,<br />
employment rate, the inflow of foreign capital, education and cultural level of the<br />
population, age structure of population, etc., affect the media digitali<strong>za</strong>tion. Having in<br />
mind the low standard of living in Serbia, the paper will be focused to the expenditures of<br />
Republic of Serbia (as well as the financial cost of citizens) in the transition process of<br />
digital signal. Due to the negative effects of the global economic crisis, we will try to clarify<br />
how and under what financial conditions, the public service of Serbia plans to carry out the<br />
digiti<strong>za</strong>tion process.<br />
6 This paper is an outcome of the research project “Digital media technologies and social-educational<br />
changes” (Project No III 47020) which is implemented with financial support from the Ministry of<br />
Education and Science of the Republic of Serbia.<br />
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