Untitled - Fakultet za menadzment Sremski Karlovci
Untitled - Fakultet za menadzment Sremski Karlovci
Untitled - Fakultet za menadzment Sremski Karlovci
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DIGITALNE MEDIJSKE TEHNOLOGIJE I DRUŠTVENO OBRAZOVNE<br />
PROMENE – SA ASPEKTA TELEVIZIJSKIH NOVINARA<br />
DIGITAL MEDIA TECHNOLOGY AND SOCIAL AND EDUCATIONAL<br />
CHANGE - FROM ASPECT OF TELEVISION JOURNALISTS<br />
DANICA AĆIMOVIĆ<br />
<strong>Fakultet</strong> <strong>za</strong> menadžment, <strong>Sremski</strong> <strong>Karlovci</strong><br />
Rezime: Od svih mas-medija, televizija u najvećoj mogućoj meri <strong>za</strong>visi od promena i<br />
uvođenja novih tehnologija. Jednostavno, nastanak i funkcionisanje ovog medija uslovljen<br />
je izumima prirodnih nauka (fizike, elektrotehnike, elektronike) dok sadržajni koncept sledi<br />
razvojni put društvenih nauka (filmologija, mediologija, komunikologija). Novinari u<br />
televiziji poznaju osnovne principe rada novih tehnologija, jer kao stvaraoci medijskog<br />
sadržaja svakodnevno prolaze procese snimanja i montaže. To znači da vladaju teorijom i<br />
metodama transponovanja misaonog procesa u cilju vizueli<strong>za</strong>cije svojih poruka. U takvim<br />
okolnostima se proces digitali<strong>za</strong>cije elektronskih medija javio, još pre deset godina, kao<br />
nov način razmišljanju i kao nov pristup audio-vizuelnom komuniciranju. Na toj liniji<br />
razdvajanja se prelomio analogni svet i sav dosadašnji memorijski koncept, usledile su<br />
značajne društveno-obrazovne promene. U kontekstu takvoga preobražaja, poseban<br />
akcenat je na pitanjima neophodnog nivoa obaveštenosti televizijskih novinara u javnom<br />
servisu, od kojih se očekuje da edukuju masovnu populaciju. ŠTA, KOLIKO i ZAŠTO to<br />
novinari moraju da znaju Ovaj rad donosi fundamentalna pojmovna razjašnjenja, ve<strong>za</strong>na<br />
<strong>za</strong> pripadajuće medijske tehnologije, sa kojima se susreću televizijski novinari u svom<br />
poslu. Cilj je da se ukaže na značajne promene koje tehnička dostignuća, u oblasti TV<br />
medija, iniciraju u pogledu promene svesti, promene gledišta i kao podstrek društvenom<br />
napretku.<br />
Ključne reči: televizija, elektronika, snimanje, montaža, analogno, digitalno,<br />
digitali<strong>za</strong>cija.<br />
Abstract: Out of all mass media, television is the one most dependable on changes and<br />
introduction of new technologies. Simply, the establishment and functioning of the media is<br />
conditioned by inventions of science (physics, electrical engineering, electronics) while the<br />
content concept follows the development path of social sciences (filmology, mediology,<br />
communicology). Television journalists are familiar with the basic principles of the new<br />
technology, because as creators of media content they daily go through process of<br />
recording and editing. This means that they know the theory and methods for transposing<br />
thought process in order to visualize their messages In such circumstances, ten years ago,<br />
emerged the process of digiti<strong>za</strong>tion of electronic media, as a new way of thinking and a new<br />
approach to audio-visual communication. That was a breaking point for analog world and<br />
all previous memory concepts and was followed by significant social and educational<br />
changes. In the context of such a transformation, the special emphasis is on the issues of<br />
the necessary level of awareness of television journalists in the public service, who are<br />
expected to educate the mass population. WHAT, HOW MUCH and WHY journalists need<br />
to know This paper presents a fundamental conceptual clarification related to the<br />
associated media technologies found in work of television journalists. The aim is to<br />
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