Untitled - Fakultet za menadzment Sremski Karlovci
Untitled - Fakultet za menadzment Sremski Karlovci
Untitled - Fakultet za menadzment Sremski Karlovci
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DIGITALIZATION AND CONTEMPORARY ISSUES OF MEDIA ETHICS IN<br />
REPORTING IN CRISIS SITUATIONS<br />
VLADIMIR BAROVIĆ<br />
Faculty of Philosophy, Novi Sad<br />
DEJAN PRALICA<br />
Faculty of Philosophy, Novi Sad<br />
Abstract: This paper remarks that the digitali<strong>za</strong>tion and large-scale commercialism of<br />
electronic and printed media leads to uncompromising struggle for market, in which many<br />
of ethical codes are being violated. Such situation arises in all fields of work in media, but<br />
particularly extreme cases are noticeable in crises which often lower the ethical criteria of<br />
acceptable photographs, recordings and the follow-up texts that are being released in<br />
media. In this paper, based on analysis of digitali<strong>za</strong>tion contents in media we discuss<br />
whether it is necessary to include new normative in present ethical codes, which would<br />
sanction the extreme examples of ethics violation. In the end, we accomplished connection<br />
between the need for bigger popularity/numerous edition in digitali<strong>za</strong>tion era and<br />
cherishing the dignity of contemporary moral subject whose existence is jeopardized in<br />
ruthless media commercialism.<br />
Key words: digitali<strong>za</strong>tion, crises, ethics, media, normative, journalism, codes.<br />
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