Untitled - Fakultet za menadzment Sremski Karlovci
Untitled - Fakultet za menadzment Sremski Karlovci
Untitled - Fakultet za menadzment Sremski Karlovci
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MULTIMEDIJALNA PISMENOST - JEDAN OD IZAZOVA DIGITALNOG<br />
DRUŠTVA<br />
MULTIMEDIA LITERACY - ONE OF THE CHALLENGES OF THE DIGITAL<br />
SOCIETY<br />
MOMČILO BAJAC<br />
<strong>Fakultet</strong> <strong>za</strong> menadžment, <strong>Sremski</strong> <strong>Karlovci</strong><br />
IVAN ŠĆEEPANOVIĆ<br />
<strong>Fakultet</strong> <strong>za</strong> menadžment, <strong>Sremski</strong> <strong>Karlovci</strong><br />
VESNA ŠĆEPANOVIĆ<br />
<strong>Fakultet</strong> <strong>za</strong> menadžment, <strong>Sremski</strong> <strong>Karlovci</strong><br />
Rezime: Poslednja tehnološka revolucija ili digitalna revolucija omogućila je<br />
konvergenciju medija ka novom mestu susreta pošiljalaca i primalaca informacija, a to je<br />
Internet. Promena paradigme u komuniciranju <strong>za</strong>hteva promene u svi oblastima života –<br />
biznis, obrazovanje, nauka, umetnost, itd. Digitali<strong>za</strong>cijom poruke po prvi put u istoriji<br />
komuniciranja u jednu poruku možemo da integrišemo sliku, zvuk, tekst i da u jednom<br />
virtuelnom prostoru uspostavimo interaktivno, multimedijalnu i multilateralnu<br />
komunikaciju. To sa druge strane omogućava aktivno učenje koje podrazumeva traganje <strong>za</strong><br />
informacijom, selekciju informacija i izgradnji novih saznajnih struktura. Tako<br />
struktuirano znanje stečeno ličnim kognitivnim angažmanom ostaje trajno vlasništvo onoga<br />
koji uči.<br />
Ključne reči: Digitali<strong>za</strong>cija, Multimedija komunikacija, učenje<br />
Abstract: The last technological revolution - the digital revolution has enabled the<br />
convergence toward senders and recipients of information new meeting place - the Internet.<br />
A communication paradigm shift requires changes in all life areas - business, education,<br />
science, art, etc. Digital message, for the first time in the history of communication, in a<br />
single file can integrate image, sound, text. Virtual space establish an interactive,<br />
multimedia and multilateral communication. This enables active learning which involves<br />
information searching, the information selection and new cognitive structures building<br />
process. That structured knowledge achieved by personal cognitive engagement remains<br />
the learner permanent property.<br />
Keywords: Digiti<strong>za</strong>tion, Multimedia, Communication, Learning<br />
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