Untitled - Fakultet za menadzment Sremski Karlovci
Untitled - Fakultet za menadzment Sremski Karlovci
Untitled - Fakultet za menadzment Sremski Karlovci
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LJUDSKI KAPITAL: KAPITAL PROMENE: STRAH<br />
HUMAN CAPITAL: CHANGE CAPITAL: FEAR<br />
LEPOSAVA GRUBIĆ NEŠIĆ<br />
<strong>Fakultet</strong> tehničkih nauka, Novi Sad<br />
SLAĐANA ČABRILO<br />
Univerzitet Edukons, <strong>Fakultet</strong> <strong>za</strong> uslužni biznis, Sremska Kamenica<br />
SANJA VRANJEŠ<br />
Sintelon, Novi Sad<br />
Rezime: Ljudski kapital predstavlja koncept prvenstveno <strong>za</strong>snovan na ekonomskim<br />
kriterijumima, ali koji uvažava i pristup <strong>za</strong>snovan na psihološkim, socijalnim i<br />
kulturološkim kriterijumima. Osnovu ljudskog kapitala čine emocije, koje u najvećoj meri<br />
određuju procese promena kod čoveka. U radu se analizira jedan specifičan aspect<br />
ljudskog kapitala ve<strong>za</strong>n <strong>za</strong> negativnu emociju koju prepoznajemo kao strah. Autori<br />
postavljaju pitanje čemu tačno služi strah u procesu promena, da li je on samo osnova <strong>za</strong><br />
otpore promenama ili ima pokretačku funkciju <strong>za</strong> pojedinca. Ako se strah može meriti<br />
vremenom trajanja, ili intenzitetom, ili posledicama koje se prepoznaju u ponašanju, da li<br />
to znači da je njime moguće upravljati, što je i osnovni <strong>za</strong>htev kada je u pitanju ljudski<br />
kapital<br />
Ključne reči: ljudski kapital, strah, promene<br />
Abstract: Human capital is a concept, primarily based on economic criteria, but it also<br />
recognizes the approach based on the psychological, social and cultural criteria. Base of<br />
human capital are emotions, which largely determine the processes of change in man. This<br />
paper deals with one specific aspect of human capital, associated with negative emotion<br />
that we recognize as fear. The authors raise the question of what is exactly the use of fear<br />
in a process of change, is it only the base for resistance to change, or a driving function for<br />
the individual. If fear can be measured with duration, or intensity, or consequences that are<br />
recognized in the behavior, does that mean that it can actually be controlled, which is the<br />
basic requirement when it comes to human capital<br />
Keywords: human capital, change, fear<br />
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