Radio Broadcast - 1925, February - 113 Pages ... - VacuumTubeEra

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of 'Che Listeners' Point b\ Jennie Irene THi5 WKat is Going to Happen Advertising to <strong>Radio</strong> this much discussed question It is these veiled advertising talks, and not of advertising by radio will ultimately the performances of orchestras, singers, and be settled by the advertisers themselves. They may find that the retener. When "The Gold Dust Twins" are monologuists, that arouse the ire of the lis- PERHAPS turns in sales in no way measure up to the announced, or "The Eveready Quartet," and amount expended in getting the name, and in other organizations or individuals broadcasting wholly for advertising purposes, that some instances a description of their product, to the radio public. And, again, even under is a straight-from-the-shoulder game. It is these circumstances, they may keep right on offered you with no subterfuge back of its engaging broadcasting privileges at so many promotion. You may take it or leave it, as dollars per minute, just as they keep on sending out sales letters although not more than acknowledged that very often these perfor- you please. And, in all fairness, it must be a half dozen out of a hundred letters usually mances put on by commercial houses to bring returns. advertise their goods are superior in quality One feature of this question, however, to similar attractions not paid for by advertisers but put on the broadcast program by the , seems bound to be settled but one way. This is, giving the listener-in the privilege of director who must choose his talent from the knowing that advertising is about to be broadcast. Of course, when a musical organization to persuade to work for him for nothing. hodgepodge group of people he may be able or a monologuist bearing the name of a wellknown commercial product The plea of the broadcasters that they cannot afford to entertain the public for nothing, is announced, that is easy. Twist the dial if you do not want to and therefore they must accept advertising listen. But when a man is announced as a numbers for which they are paid, does not speaker on "The products of the Province of make any impression on the intelligent portion Paragon in Paradisio," with but a murmured of the radio public. No one asked these postscript, "Mr. Blank is pleased to take advantage of the facilities of this station to talk A goodly number of them could go out of exis- broadcasters to erect and operate their station. to you," then, beware! You may listen quite tence overnight and no one would complain. a time before you catch on to the fact that Mr. Many, indeed, would rejoice! This because, Blank is telling you about these products with some few and notable exceptions, all the because he wants you to buy them. stations put on the same character of programs, cheap enough, at best, and ones that are The radio audience will eventually take care of this unjust manner of radio advertising. given with the same uniform mediocrity of They will tune Mr. Blank out, and they will performance. These broadcasting stations do this to such an extent that even the low are maintained for the purpose of reaching average of returns from sales letters will seem the largest number of people possible, rather to him, in comparison, an almost alluring margin of profit. to a discriminating than with the desire ever to make an appeal public.
The Listener's Point of View 685 CARYL MARSHALL, SOPRANO Who recently was heard through station wov. Miss Marshall was one of the winners in the Juilliard Scholarship test held in New York not long ago, and in which were entered competitors from all over the country
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Page 3 and 4: ( , me How Michael Pupin Succeeded
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Page 7 and 8: How Michael Puj3ih' Succeeded "665
Page 9 and 10: The Way of the Transgressor 667 or
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Page 13 and 14: What Reflex Means How One Tube is M
Page 15 and 16: What Reflex Means 673 might be expe
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Page 25: The International Radio Broadcast T
Page 29 and 30: The Listeners' Point of View 687 SI
Page 31 and 32: The Listener's Point of View 689 [p
Page 33 and 34: f syncopation The Listeners' Point
Page 35 and 36: ! of ; an Some Experiences With the
Page 37 and 38: The March of Radio 695 communicatio
Page 39 and 40: The March of Radio 697 tial product
Page 41 and 42: The March of Radio 699 PROMINENT FI
Page 43 and 44: The March of Radio 701 It might be
Page 45 and 46: The March of Radio 703 year the Phi
Page 47 and 48: The March of Radio been bothered by
Page 49 and 50: Who Owns Our Broadcasting Stations
Page 51 and 52: Who Owns Our Broadcasting Stations
Page 53 and 54: "NOW, 1 HAVE FOUND. . A Department
Page 55 and 56: ' . THIS "Now, I Have Found. 713 JO
Page 57 and 58: . "You Our Busiest Dav 7'5 Follette
Page 59 and 60: THE LOSS STABILIZING R. F. CIRCUITS
Page 61 and 62: eceiving In the R. B. Lab. 719 It i
Page 63 and 64: In the R. B. Lab. 721 This resistan
Page 65 and 66: How to Build a One-Dial Reflex Rece
Page 67 and 68: How to Build a One-Dial Reflex 725
Page 73 and 74: THE ANTENNA AT STATION 5IT, BIRMING
Page 75 and 76: What We Are Doing With Broadcasting
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What We Are Doing With Broadcasting
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A Winder for Small Inductances How
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A Winder for Small Inductances 739
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A Winder for Small Inductances 74'
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Problems of Receiver Design 743 sho
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Our HAT , Readers Write Us A Word f
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Radio Broadcast - 1925, February - 113 Pages ... - VacuumTubeEra

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