Radio Broadcast - 1925, February - 113 Pages ... - VacuumTubeEra

JIO
Radio
Broadcast
Western Electric Company
STATION WCBD
Zion City, Illinois, is owned and operated by the religious community there under the direction of Wilbur
Glenn Voliva. Entertainment and religious programs are regularly broadcast from this station
who
of actors (for the most part out of jobs)
want to "keep their names before the public."
They are getting the bally-hoos of churches,
of health departments, of colleges, and of
popular music publishers.
The fact that a portion of these bally-hoos
are good is utterly beside the point. The
issue is that broadcasting of to-day is all ballyhoo
the advertising of something. The
radio fans who are spending a million dollars
a day are entitled to more than that. Radio,
to grow into an art as the movies have grown
into an art and to compete with the movies,
theatres, and other arts, must find new and
better food for its head phones and loud speakers.
It must find inducements for directors of
genius and artists of ability: men and women
who can express themselves to the multitudes
through the sense of hearing just as the creators
of the movie art have, in twenty years,
learned to translate artistic expression into
terms of sight.
When that day comes, the public which is
spending a million dollars a day on radio
mechanics will gladly spend twice or three
times as much on radio art.
'
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