Kingscote Airport Business Case - Kangaroo Island Council - SA ...

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Kangaroo Island Airport Upgrade Business Case Figure 9: Total visitation to South Australia and Kangaroo Island, 2001-11 Source: Kangaroo Island data sourced from Colmar Brunton, 2012; and Pacific Aviation Consulting, 2012. . SA data sourced from Tourism SA, 2012; and Kangaroo Island Regional Tourism Profile, June 2010-2012. 5.1.2 Visitor origin Many of the visitors to the Island are from interstate (42%) and overseas (26%), the remainder originating from South Australia (33%). The below figure illustrates that for the last 4 years the majority of visitors have originated from interstate. Figure 10: Visitor origin, 2000/01 - 2011/12 Source: Colmer Brunton (2012) Interstate visitors Interstate visitors tend to originate from Victoria and New South Wales. It is estimated that for 2011-12, 71% of all interstate visitors came from Victoria (36%) and New South Wales (35%). One should note that this trend has been observed for the last 10 years, see below table. Being a strategically important tourist destination with such a large percentage of visitors originating from interstate; it makes sense that any airport upgrade at Kangaroo Island should be able to accommodate direct flights from other jurisdictions, particularly Victoria (Melbourne) and New South Wales (Sydney). Melbourne and Sydney airports are also key access gate ways for international visitors so the access benefits achieved for interstate visitors would also likely extend to international visitation. May 2013 28
Kangaroo Island Airport Upgrade Business Case Table 1: Interstate visitor origin, 2000/01 - 2011/12 Source: Colmar Brunton, 2012 International visitors Kangaroo Island has high appeal among the international audience, with the fourth highest proportion of international visitation in Australia. Figure 11 below demonstrates Kangaroo Island as one of Australia’s top four icons, alongside Ayers Rock (Uluru / Alice Springs), the Great Barrier Reef (tropical north Queensland) and Sydney’s Opera house and bridge (Sydney). Figure 11: Proportion of international visitation, 2011/12 Source: IVS, NVS Overseas visitors to Kangaroo Island largely have originated from Europe. Strong visitation has also come from the USA and Canada in the past. The table below illustrates these observed trends over the last decade and also highlights how in 2011/12 there was a significant increase in percentage of international visitors from Asia. With targeted campaigns into Asia from Tourism Australia, SATC and other Kangaroo Island agencies further growth in visitors from Asia is likely to occur. May 2013 29
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Kingscote Airport Business Case - Kangaroo Island Council - SA ...

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