Kingscote Airport Business Case - Kangaroo Island Council - SA ...

Kangaroo Island Airport Upgrade Business Case
Tourism 2020
Ensure tourism transport
environment supports growth
Tourism transport capacity and infrastructure needs to
allow increasing numbers of visitors to travel to, from
and within Australia. Governments will work in
partnership with industry to ensure the supply of
transport capacity and infrastructure continues to
move ahead of demand and facilitates, rather than
hinders, tourism traffic.
Tourism Australia recognises Kangaroo Island through many of its campaigns and
programs, including its role in the National Landscapes Program, with Kangaroo Island
being one of only 15 national landscapes formally recognised by the program. The
program commenced in 2005 and its aims include to:
• Promote Australia’s world class, high quality visitor experience; and
• Increase the value of tourism to regional economies. 34
The Kangaroo Island airport upgrade is entirely consistent with Commonwealth tourism
strategies, and improves access to one of Australian 15 Natural Landscapes promoted
by the Commonwealth.
8.3.2 State government
The South Australian Government has recognised the significance of Kangaroo Island
as a destination for international and interstate visitors, and is of the belief that there is
great potential for increased visitation. It is therefore committed to growing Kangaroo
Island’s tourism industry as a key economic driver of the Kangaroo Island and state
economy. In 2012, the South Australian government launched one of the state’s largest
domestic marketing campaigns; $5 million was invested in a campaign and a further $3
million is budgeted to continue to promote Kangaroo Island in 2012/2013. 35
Infrastructure priorities that can facilitate increased visitation to Kangaroo Island map
closely to the policies and planning of South Australian government agencies, who
consider that an essential prerequisites for the success of those strategies aimed at
driving up visitation to the Island would be appropriate facilities and convenient air
services to Kangaroo Island airport.
South Australian Strategic Plan
South Australia’s Strategic Plan (SASP) is the key strategic planning instrument for
South Australia. It provides an important blueprint for the state; it identifies the
aspirations for our future success.
The SASP outlines the headline goals for the tourism industry in the state and is
aligned to Australia’s ‘Tourism 2020’ strategy. The SASP sets a potential growth target
for tourism in the state of $8 billion in tourism expenditure by 2020, and for Kangaroo
Island, $180 million in tourism expenditure by 2020. Other targets within the SA
Strategic Plan are also relevant for growth opportunities delivered by the airport
upgrade and are included in the below table.
34 Tourism Australian & Parks Australia, 2013. Australia’s National Landscapes: A partnership between
conservation and tourism. Accessed at
35 SATC, 2013.
May 2013
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