Kingscote Airport Business Case - Kangaroo Island Council - SA ...
Kingscote Airport Business Case - Kangaroo Island Council - SA ...
Kingscote Airport Business Case - Kangaroo Island Council - SA ...
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<strong>Kangaroo</strong> <strong>Island</strong> <strong>Airport</strong> Upgrade <strong>Business</strong> <strong>Case</strong><br />
8.3 Strategic importance<br />
South Australia’s Economic Development Board (<strong>SA</strong>EDB) report to Government,<br />
‘Paradise girt by sea – Sustainable economic & social development for <strong>Kangaroo</strong><br />
<strong>Island</strong>’, states that the current state of the airport stands in the way of a doubling of<br />
tourist number to <strong>Kangaroo</strong> <strong>Island</strong> within a decade and that it is consequently critical<br />
that if the target is to be achieved, that the airport runway is lengthened and<br />
strengthened to accommodate a broader range of aircraft types and capacities. 31 This<br />
business case is consistent with the <strong>SA</strong>EDB’s recommendations to lengthen and<br />
strengthen the runway and refurbish the terminal. The proposed upgrade of the airport<br />
also aligns with other local, regional, state and commonwealth policy, planning and<br />
programs.<br />
The alignment of the following strategies support the case for developing the airport<br />
and also demonstrate the support for the growth targets in visitor numbers estimated.<br />
It is consistent with a number of growth strategies on a state and national basis that<br />
recognise <strong>Kangaroo</strong> <strong>Island</strong>’s status in these plans.<br />
8.3.1 Commonwealth government<br />
Consistency with Tourism Australia plans<br />
The Commonwealth government is clearly committed to growing the nation’s tourism<br />
sector as a key economic driver of the regional, state and national economies. In<br />
addition to partnerships with airlines, distributors and the Australian tourism industry,<br />
the Australian Government spends approximately $135 million each year marketing<br />
and promoting Australia as one of the world’s great visitor destinations. 32<br />
Australia’s national long-term tourism strategy is ‘Tourism 2020’. Tourism 2020 is a<br />
joint industry-government strategy to increase Australia’s overnight visitor expenditure<br />
from approximately $70 billion in 2012 to between A$115 billion and up to A$140 billion<br />
by 2020.<br />
One of Tourism 2020’s six strategic areas is to ensure the tourism transport<br />
environment supports growth, see below table. 33 Development of the <strong>Kangaroo</strong> <strong>Island</strong><br />
airport is therefore inextricably linked to Tourism Australia’s strategy.<br />
31 South Australian Economic Development Board, 2011, Paradise Girt by Sea – Sustainable economic &<br />
social development for <strong>Kangaroo</strong> <strong>Island</strong>, p. Accessed at<br />
<br />
32 Tourism Australia, 2012, Australian tourism investment guide – May 2012. Accessed at <<br />
http://www.australianhotels.asn.au/attachments/Australian%20Tourism%20Investment%20Guide%20Rele<br />
ased%202%20May%202012FINAL.pdf><br />
33 Tourism Australia, 2011, Tourism 2020. Accessed at<br />
<br />
61<br />
May 2013
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