Kingscote Airport Business Case - Kangaroo Island Council - SA ...

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Kangaroo Island Airport Upgrade Business Case South Australian Tourism Plan Develop new signature experiences Improve distribution channels Improve air access Attract investment capital into South Australia and grow/attract events. South Australia needs ‘new news’ and to further develop areas of raw appeal to change our target consumer’s perception of SA. This includes an accent on the word ‘tourism’ in the food and wine tourism offering, higher profile of its natural heritage and cultural strengths, links to SA products and services; and further development of areas of appeal including Kangaroo Island, the Murray River and Eyre Peninsula, among others Cooperatively market with airlines and significant tourism operators and optimise new technology Particularly direct inbound flights SA Tourism Commission Plan 2013 The lead state government agency for tourism is the South Australian Tourism Commission (SATC). The SATC is committed to achieving the $8 billion in tourism expenditure potential by 2020. The SATC productively markets the state’s tourism product intrastate, interstate and internationally to ensure that South Australia is a compelling part of any Australian holiday. SATC plans to continue to invest in traditional markets but will also expand its activity into China while working closely with Tourism Australia to increase SA content in any new brand campaigns. SATC is committed to continuing its focus on selling Kangaroo Island and converting those targeted by Kangaroo Island specific campaigns like phase two of the ‘Let yourself go’ campaign 38 , and other state based campaigns featuring Kangaroo Island – ‘Best Backyard campaign’. 39 8.3.3 Local government Support for growing the Kangaroo Island tourism industry as one of the two main economic drivers of the Kangaroo Island economy is obvious from the Kangaroo Island Council (local government) and regional industry bodies alike. The vital role of airports are also strongly recognised at the regional planning level. Kangaroo Island airport is identified by local government to be strategic to the social and community needs as well as to business and tourism. The upgrade of the Kangaroo Island airport is consistent with a significant number of state and commonwealth plans for tourism growth and the development of regions in South Australia and Australia. 38 South Australian Tourism Commission, 2013, Let Yourself Go. Accessed at 39 South Australian Tourism Commission, 2012/13. Strategy Briefing. Accessed at 64 May 2013
Kangaroo Island Airport Upgrade Business Case 8.4 Net benefits to the community As demonstrated in the economic modelling above, the investment of some $17 million dollars in an airport upgrade for this regional economy will result in the following benefits: • Local - Between $12 – 49 million per annum for the local economy - Between 107 and 382 new jobs in the local economy • National - Additional tourism numbers for the nation where Australia can leverage from the Kangaroo Island icon status, to help achieve the tourism targets of $140 billion by 2020. The benefits exceed the costs at a local level, and therefore represents a sound investment. However, the benefits are also realised at a national level, particularly to the extent that investment in Kangaroo Island offers a new attraction to international tourism as new visitors to Kangaroo Island will not detract from other Australian destinations and are more likely to develop a broader Australian package with high appeal internationally. May 2013 65
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Kingscote Airport Business Case - Kangaroo Island Council - SA ...

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