Kingscote Airport Business Case - Kangaroo Island Council - SA ...

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Kangaroo Island Airport Upgrade Business Case Party or organisation Tonkin Consulting EconSearch Pacific Aviation Consulting KPMG Support to the Project Engineering assessments of current civil engineering status and upgrade needs. Assessment of the economic impacts of the airport upgrade and tourism generally on the Island Forecasting of air passenger numbers based on various growth scenarios. Consultation with airlines and inbound tour operators. The Kangaroo Island Council has the capacity and the capability to deliver a Commonwealth funded airport upgrade project utilising internal resources supported by external consultants and expertise. 9.5 Strategies that support increases in air travel As part of the overall economic development of the Island community, KIFA, the Council, SATC and other parties are committed to the development of strategies that will enhance tourism and air travel opportunities for the Island. The alignment of all parties will ensure a co-ordinated, holistic approach. Strategies underway include: • Continued marketing of Kangaroo Island in partnership with booking agencies with a flight focus. This type of tactical marketing is currently occurring through the partnership of SATC and Flight Centre; • KIFA will engage a consultant to review the Tourism Kangaroo Island’s 40 website with a view to turning it into a commercial / revenue-generation vehicle. The site receives the most hits for Kangaroo Island related searches ahead of any other Kangaroo Island site and has the potential to support air travel further; • Further consultation with airlines including Regional Express and QantasLink to explore new services and prepare for new aircraft types; • Consultation with tour operators regarding expansion of “approved private jets” for access to the Island to increase the opportunities for alternative aircraft. SATC and KIFA are currently pursuing the several stakeholders to develop charter opportunities for Kangaroo Island airport; and • Consultation with Tourism Australia regarding promotion of the Island as an “air travel” destination. 40 Tourism Kangaroo Island is Kangaroo Island’s local tourism authority. It is responsible for marketing Kangaroo Island as a tourism destination and works closely with SATC, local government and industry. May 2013 70
Kangaroo Island Airport Upgrade Business Case The below figure summarises the key stakeholders, the collaboration, and some of the responsibilities of respective stakeholders in access development. These activities are specifically designed to increase air travel to the Island to improve direct access from Adelaide, and improve the opportunities for alternative RPT routes from non-Adelaide destinations. These actions will assist in underwriting the forecasts growth in air transport passengers. May 2013 71
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Kingscote Airport Business Case - Kangaroo Island Council - SA ...

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