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Seth Godin Brand and Company Index 3M 119 A Accenture 119 adidas 119 Airborne Express 129 Airshow Mastering 133 Alamo 123 Allstate 95 AltaVista 123 Altoids 91 Amazon.com 38, 119, 120, 132 Amex 119 AOL 64, 119, 120 Apple 48, 87, 99, 119, 120, 129 Archer Daniels Midland 15 Archie McPhee 86 Armani 119, 120 AT&T 119 Avis 123 Avon 119 B Bacardi 119 Band-Aid 74 Barbie 19, 119 Battling Tops 19 Beetle 18, 19 Ben & Jerry’s 75 Best Buy 105, 128 BIC 61 Blair’s After Death Hot Sauce 79 Bloomberg 124 BMW 119 Boar’s Breath 79 Boeing 119 Bold 15 Bose 130 Bounce 15 Bounty 15 138 BP 119 Braun 49 Brock’s Restaurant 134 Budweiser 61, 119 Buick 49 Burger King 104, 119 Burton 99 Butterball 90 C Cadillac 48 Canon 119, 120 Cap Gemini 25 Cap’n Crunch 14, 15, 19 Cascade 15 Casio 127 Caterpillar 119 CDBaby.com 133, 134 Chanel 119 Charmin 15 Cheer 15 Cisco Systems 119, 120 Citibank 119 Coca-Cola 23, 119 Colgate 119 Colgate-Palmolive 33 Comedy Central 118 Compaq 119, 120 Cover Girl 15 Crest 15 Curad 74 D Danone 119 Dario Cecchini 65 Dave’s Insanity 79 Dawn 15 Dell 119, 120 Diamond Kosher salt 136 Disney 65, 119
Purple Cow Downy 15 Dr. Bronner’s 19, 68, 69 Dr. Bukk 19 Drugstore.com 49 Ducati 38 Duracell 119 Dutch Boy 81, 82 E Enterprise Rental Car 123 Ericsson 119, 120 Excedrin 19 F Fast Company 79, 80, 117 Federal Express 119, 129 Fidelity 61 Folgers 15 Ford 90, 119 Four Seasons 20, 124 Frontière 134 G Gap 119, 120 GE 119 General Foods 99 General Mills 100 Gillette 119 GM 101 Goldman Sachs 119 Google 35, 36, 38, 123, 126 growafrog.com 126 Gucci 119 H Häagen-Dazs 89 Hallmark 108, 109 Hard Candy 100 Hard Manufacturing 61 Harley 119 Hasbro 96 HBO 38 Head & Shoulders 15 Heineken 119 Heinz 119 Herbal Essences 15 Herman Miller 53, 54 Hertz 119, 123 Hewlett-Packard 119, 120 Honda 119 Honeywell 19 Hooters 87, 88, 102 I IBM 119 IKEA 106, 107, 119, 120, 130 Infoseek 123 Intel 119 Interbrand 119 Irish Spring 15 Ivory 15 J Jack Daniel’s 119 Jeep 15, 80 JetBlue 19, 38, 85, 86, 96, 106, 133, 137 John Hancock 15 Johnnie Walker 119 Johnny’s Pizza 134 Johnson & Johnson 55, 119 J. Peterman 70, 118 JPMorgan 119 Just Bulbs 126 Just Shades 126 K Kellogg’s 100, 119 KFC 119 Kleenex 119 Kmart 23, 55, 113 Kodak 119 KPMG 22 Kraft 8, 119 139
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Purple Cow Transform Your Business
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This is a work of fiction. Names, c
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Contents NOT ENOUGH Ps 1 THE NEW P
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Contents IN SEARCH OF OTAKU 79 CASE
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“Tastes like chicken” isn’t a
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Seth Godin Marketing isn’t guaran
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Seth Godin This is a book about why
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Seth Godin In Crossing the Chasm, G
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Seth Godin Why You Need the Purple
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Seth Godin already solved their yog
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Seth Godin ignite in markets that a
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Seth Godin As the brand was built,
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Seth Godin TV commercials are the m
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Seth Godin Consider the Beetle The
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Seth Godin What Works One way to fi
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Seth Godin Here’s the entire text
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Seth Godin The Will and the Way I d
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Seth Godin Is there a significant r
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Seth Godin Getting In Only the risk
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Seth Godin No one is going to eager
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Seth Godin sell. The early adopters
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Seth Godin often). This is worth hi
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Seth Godin ad was appropriate for t
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Seth Godin Cheating • JetBlue Air
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Seth Godin keters can’t buy enoug
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Seth Godin The Law of Large Numbers
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Seth Godin Case Study: Chip Conley
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Seth Godin In a crowded marketplace
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Seth Godin justly criticized for be
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Seth Godin The lesson is simple - b
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Seth Godin This is true not just fo
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Seth Godin of Aeron chairs have bee
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Seth Godin By targeting the center
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Seth Godin Case Study: The Best Bak
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Seth Godin What could you measure
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Seth Godin Case Study: A New Kind o
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Seth Godin allowed them to grow to
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Seth Godin Wall Street and the Cow
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Seth Godin The Pearl in the Bottle
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The Parody Paradox Seth Godin J. Pe
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Seth Godin Seventy-two Pearl Jam Al
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Case Study: Curad Seth Godin When C
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Seth Godin What would happen if yo
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Seth Godin your customers, the more
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Seth Godin Boiling Lake, Satan’s
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Seth Godin Where does your product
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Seth Godin opened their flagship st
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Seth Godin figured out how to get w
Page 102 and 103: Seth Godin product, and vice versa.
Page 104 and 105: Seth Godin Sell What People Are Buy
Page 106 and 107: Seth Godin The Problem with Comprom
Page 108 and 109: Seth Godin The Magic Cycle of the C
Page 110 and 111: Seth Godin What It Means to Be a Ma
Page 112 and 113: Seth Godin Marketers No Longer: Now
Page 114 and 115: Seth Godin Compare this to the peop
Page 116 and 117: Do You Have to Be Outrageous to Be
Page 118 and 119: Seth Godin But What About the Facto
Page 120 and 121: Seth Godin The Problem with Cheap C
Page 122 and 123: Seth Godin Case Study: What Should
Page 124 and 125: Seth Godin When the Cow Looks for a
Page 126 and 127: Seth Godin Case Study: Tracey the P
Page 128 and 129: Seth Godin Case Study: So Popular,
Page 130 and 131: Seth Godin If, on the other hand, y
Page 132 and 133: Seth Godin If your boss wants focus
Page 134 and 135: Seth Godin Of these top one hundred
Page 136 and 137: Seth Godin Brainstorms While we can
Page 138 and 139: Seth Godin Targeting this niche see
Page 140 and 141: Seth Godin ment of time and money.
Page 142 and 143: Seth Godin their friends, and Water
Page 144 and 145: Seth Godin There is actually a cont
Page 146 and 147: Seth Godin just beautiful on the in
Page 148 and 149: Seth Godin A quick visit to CDBaby.
Page 150 and 151: Seth Godin Salt is Not Boring-Eight
Page 154 and 155: Seth Godin Krispy Kreme 83, 84 L Le
Page 156 and 157: Seth Godin What Would Orwell Say A
Page 158 and 159: More Information Seth Godin To find
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