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Seth Godin<br />
of Aeron chairs have been sold since its introduction in<br />
1994, and the chair is now in the permanent collection of<br />
the Museum of Modern Art.<br />
“The best design solves problems, but if you can weld<br />
that to the cool factor, then you have a home run,” says<br />
Mark Schurman of Herman Miller. Another way of saying<br />
that Herman Miller realized that making a safe chair was<br />
the single riskiest thing they could do.<br />
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