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Purple Cow<br />
got something unique, something worth poking fun at. It<br />
means there’s a Purple Cow at work. The paradox is this:<br />
The same word of mouth that can make your product a<br />
huge hit can also lead to someone’s snickering at you.<br />
Most companies are so afraid of offending or appearing<br />
ridiculous that they steer far away from any path that might<br />
lead them to this result. They make boring products<br />
because they don’t want to be interesting. When a committee<br />
gets involved, each well-meaning participant sands<br />
off the rough edges, speaking up for how their constituency<br />
might not like the product. The result is something<br />
boring and safe.<br />
How could you modify your product or service so<br />
that you’d show up on the next episode of Saturday<br />
Night Live or in a spoof of your industry’s trade journal<br />
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