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Purple Cow Transform Your Business By Being Remarkable Seth Godin visit Penguin at: www.penguin.com epenguin
about the author Seth Godin is the author of four worldwide bestsellers including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine.You can find him at www.sethgodin.com
Page 4 and 5: This is a work of fiction. Names, c
Page 7 and 8: Contents NOT ENOUGH Ps 1 THE NEW P
Page 9 and 10: Contents IN SEARCH OF OTAKU 79 CASE
Page 11: “Tastes like chicken” isn’t a
Page 16 and 17: Seth Godin Marketing isn’t guaran
Page 18 and 19: Seth Godin This is a book about why
Page 20 and 21: Seth Godin In Crossing the Chasm, G
Page 22 and 23: Seth Godin Why You Need the Purple
Page 24 and 25: Seth Godin already solved their yog
Page 26 and 27: Seth Godin ignite in markets that a
Page 28 and 29: Seth Godin As the brand was built,
Page 30 and 31: Seth Godin TV commercials are the m
Page 32 and 33: Seth Godin Consider the Beetle The
Page 34 and 35: Seth Godin What Works One way to fi
Page 36 and 37: Seth Godin Here’s the entire text
Page 38 and 39: Seth Godin The Will and the Way I d
Page 40 and 41: Seth Godin Is there a significant r
Page 42 and 43: Seth Godin Getting In Only the risk
Page 44 and 45: Seth Godin No one is going to eager
Page 46 and 47: Seth Godin sell. The early adopters
Page 48 and 49: Seth Godin often). This is worth hi
Page 50 and 51: Seth Godin ad was appropriate for t
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Seth Godin Cheating • JetBlue Air
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Seth Godin keters can’t buy enoug
Page 56 and 57:
Seth Godin The Law of Large Numbers
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Seth Godin Case Study: Chip Conley
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Seth Godin In a crowded marketplace
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Seth Godin justly criticized for be
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Seth Godin The lesson is simple - b
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Seth Godin This is true not just fo
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Seth Godin of Aeron chairs have bee
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Seth Godin By targeting the center
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Seth Godin Case Study: The Best Bak
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Seth Godin What could you measure
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Seth Godin Case Study: A New Kind o
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Seth Godin allowed them to grow to
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Seth Godin Wall Street and the Cow
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Seth Godin The Pearl in the Bottle
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The Parody Paradox Seth Godin J. Pe
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Seth Godin Seventy-two Pearl Jam Al
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Case Study: Curad Seth Godin When C
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Seth Godin What would happen if yo
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Seth Godin your customers, the more
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Seth Godin Boiling Lake, Satan’s
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Seth Godin Where does your product
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Seth Godin opened their flagship st
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Seth Godin figured out how to get w
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Seth Godin product, and vice versa.
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Seth Godin Sell What People Are Buy
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Seth Godin The Problem with Comprom
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Seth Godin The Magic Cycle of the C
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Seth Godin What It Means to Be a Ma
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Seth Godin Marketers No Longer: Now
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Seth Godin Compare this to the peop
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Do You Have to Be Outrageous to Be
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Seth Godin But What About the Facto
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Seth Godin The Problem with Cheap C
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Seth Godin Case Study: What Should
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Seth Godin When the Cow Looks for a
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Seth Godin Case Study: Tracey the P
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Seth Godin Case Study: So Popular,
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Seth Godin If, on the other hand, y
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Seth Godin If your boss wants focus
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Seth Godin Of these top one hundred
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Seth Godin Brainstorms While we can
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Seth Godin Targeting this niche see
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Seth Godin ment of time and money.
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Seth Godin their friends, and Water
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Seth Godin There is actually a cont
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Seth Godin just beautiful on the in
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Seth Godin A quick visit to CDBaby.
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Seth Godin Salt is Not Boring-Eight
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Seth Godin Brand and Company Index
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Seth Godin Krispy Kreme 83, 84 L Le
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Seth Godin What Would Orwell Say A
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More Information Seth Godin To find
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