uiscZ

Recommendations

Info

Seth Godin Consider the Beetle The ad that launched the Beetle to everyone. The original VW Beetle was not as much of a counterculture car as you may remember. Its sales languished until some brilliant advertising saved it. On the basis of this great TV and print campaign, the car was profitable in the United States for more than fifteen years. The original Beetle is a poster child for the power of the TV-industrial complex. In this case, it was the shape, not the ads, that worked. The new Beetle, on the other hand, was a success because of the way it looked and the way it felt to drive. Good reviews, great word of mouth, and a distinctive shape that marketed it far and wide – these factors were 18
Purple Cow responsible for the new Beetle’s success. Every time the very round Beetle drove down a street filled with boxy SUVs, it was marketing itself. After marketing the new Beetle for just three years, VW is now offering incentives, new designs, and other features to make the car exciting again. The Purple Cow works, but, alas, it doesn’t last as long as good old TV domination did. TV-Industrial Complex Products Barbie, Prell, Honeywell, United Airlines, McDonald’s, Marlboro, Cap’n Crunch, Battling Tops, Excedrin, the original Beetle Purple Cow Products Starbucks, Magic Cards, Dr. Bronner’s, Linux, JetBlue, Outback Steakhouse, Motel 6, MP3, Dr. Bukk, Prozac, the new Beetle 19
Page 2 and 3: Purple Cow Transform Your Business
Page 4 and 5: This is a work of fiction. Names, c
Page 7 and 8: Contents NOT ENOUGH Ps 1 THE NEW P
Page 9 and 10: Contents IN SEARCH OF OTAKU 79 CASE
Page 11: “Tastes like chicken” isn’t a
Page 16 and 17: Seth Godin Marketing isn’t guaran
Page 18 and 19: Seth Godin This is a book about why
Page 20 and 21: Seth Godin In Crossing the Chasm, G
Page 22 and 23: Seth Godin Why You Need the Purple
Page 24 and 25: Seth Godin already solved their yog
Page 26 and 27: Seth Godin ignite in markets that a
Page 28 and 29: Seth Godin As the brand was built,
Page 30 and 31: Seth Godin TV commercials are the m
Page 34 and 35: Seth Godin What Works One way to fi
Page 36 and 37: Seth Godin Here’s the entire text
Page 38 and 39: Seth Godin The Will and the Way I d
Page 40 and 41: Seth Godin Is there a significant r
Page 42 and 43: Seth Godin Getting In Only the risk
Page 44 and 45: Seth Godin No one is going to eager
Page 46 and 47: Seth Godin sell. The early adopters
Page 48 and 49: Seth Godin often). This is worth hi
Page 50 and 51: Seth Godin ad was appropriate for t
Page 52 and 53: Seth Godin Cheating • JetBlue Air
Page 54 and 55: Seth Godin keters can’t buy enoug
Page 56 and 57: Seth Godin The Law of Large Numbers
Page 58 and 59: Seth Godin Case Study: Chip Conley
Page 60 and 61: Seth Godin In a crowded marketplace
Page 62 and 63: Seth Godin justly criticized for be
Page 64 and 65: Seth Godin The lesson is simple - b
Page 66 and 67: Seth Godin This is true not just fo
Page 68 and 69: Seth Godin of Aeron chairs have bee
Page 70 and 71: Seth Godin By targeting the center
Page 72 and 73: Seth Godin Case Study: The Best Bak
Page 74 and 75: Seth Godin What could you measure
Page 76 and 77: Seth Godin Case Study: A New Kind o
Page 78 and 79: Seth Godin allowed them to grow to
Page 80 and 81: Seth Godin Wall Street and the Cow
Page 82 and 83:
Seth Godin The Pearl in the Bottle
Page 84 and 85:
The Parody Paradox Seth Godin J. Pe
Page 86 and 87:
Seth Godin Seventy-two Pearl Jam Al
Page 88 and 89:
Case Study: Curad Seth Godin When C
Page 90 and 91:
Seth Godin What would happen if yo
Page 92 and 93:
Seth Godin your customers, the more
Page 94 and 95:
Seth Godin Boiling Lake, Satan’s
Page 96 and 97:
Seth Godin Where does your product
Page 98 and 99:
Seth Godin opened their flagship st
Page 100 and 101:
Seth Godin figured out how to get w
Page 102 and 103:
Seth Godin product, and vice versa.
Page 104 and 105:
Seth Godin Sell What People Are Buy
Page 106 and 107:
Seth Godin The Problem with Comprom
Page 108 and 109:
Seth Godin The Magic Cycle of the C
Page 110 and 111:
Seth Godin What It Means to Be a Ma
Page 112 and 113:
Seth Godin Marketers No Longer: Now
Page 114 and 115:
Seth Godin Compare this to the peop
Page 116 and 117:
Do You Have to Be Outrageous to Be
Page 118 and 119:
Seth Godin But What About the Facto
Page 120 and 121:
Seth Godin The Problem with Cheap C
Page 122 and 123:
Seth Godin Case Study: What Should
Page 124 and 125:
Seth Godin When the Cow Looks for a
Page 126 and 127:
Seth Godin Case Study: Tracey the P
Page 128 and 129:
Seth Godin Case Study: So Popular,
Page 130 and 131:
Seth Godin If, on the other hand, y
Page 132 and 133:
Seth Godin If your boss wants focus
Page 134 and 135:
Seth Godin Of these top one hundred
Page 136 and 137:
Seth Godin Brainstorms While we can
Page 138 and 139:
Seth Godin Targeting this niche see
Page 140 and 141:
Seth Godin ment of time and money.
Page 142 and 143:
Seth Godin their friends, and Water
Page 144 and 145:
Seth Godin There is actually a cont
Page 146 and 147:
Seth Godin just beautiful on the in
Page 148 and 149:
Seth Godin A quick visit to CDBaby.
Page 150 and 151:
Seth Godin Salt is Not Boring-Eight
Page 152 and 153:
Seth Godin Brand and Company Index
Page 154 and 155:
Seth Godin Krispy Kreme 83, 84 L Le
Page 156 and 157:
Seth Godin What Would Orwell Say A
Page 158 and 159:
More Information Seth Godin To find
show all

uiscZ

Create successful ePaper yourself

Delete template?

Save as template?