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Seth Godin What Would Orwell Say A few clip-’n’-save slogans for you: Don’t Be Boring Safe Is Risky Design Rules Now Very Good Is Bad 142
About the author Purple Cow Seth Godin is a professional speaker, a writer and an agent of change. He’s the author of four worldwide bestsellers, all of which you can find at www.sethgodin.com. His other titles include Permission Marketing, Unleashing the Ideavirus, The Big Red Fez and Survival Is Not Enough. Seth periodically hosts Purple Cow workshops at his loft outside of New York, and you can find details about attending one (or having one at your office) at sethgodin.com. You can reach him by email at sethgodin@yahoo.com. He doesn’t do consulting, but he does read all his mail. 143
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Purple Cow Transform Your Business
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This is a work of fiction. Names, c
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Contents NOT ENOUGH Ps 1 THE NEW P
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Contents IN SEARCH OF OTAKU 79 CASE
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“Tastes like chicken” isn’t a
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Seth Godin Marketing isn’t guaran
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Seth Godin This is a book about why
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Seth Godin In Crossing the Chasm, G
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Seth Godin Why You Need the Purple
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Seth Godin already solved their yog
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Seth Godin ignite in markets that a
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Seth Godin As the brand was built,
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Seth Godin TV commercials are the m
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Seth Godin Consider the Beetle The
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Seth Godin What Works One way to fi
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Seth Godin Here’s the entire text
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Seth Godin The Will and the Way I d
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Seth Godin Is there a significant r
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Seth Godin Getting In Only the risk
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Seth Godin No one is going to eager
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Seth Godin sell. The early adopters
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Seth Godin often). This is worth hi
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Seth Godin ad was appropriate for t
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Seth Godin Cheating • JetBlue Air
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Seth Godin keters can’t buy enoug
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Seth Godin The Law of Large Numbers
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Seth Godin Case Study: Chip Conley
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Seth Godin In a crowded marketplace
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Seth Godin justly criticized for be
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Seth Godin The lesson is simple - b
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Seth Godin This is true not just fo
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Seth Godin of Aeron chairs have bee
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Seth Godin By targeting the center
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Seth Godin Case Study: The Best Bak
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Seth Godin What could you measure
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Seth Godin Case Study: A New Kind o
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Seth Godin allowed them to grow to
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Seth Godin Wall Street and the Cow
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Seth Godin The Pearl in the Bottle
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The Parody Paradox Seth Godin J. Pe
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Seth Godin Seventy-two Pearl Jam Al
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Case Study: Curad Seth Godin When C
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Seth Godin What would happen if yo
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Seth Godin your customers, the more
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Seth Godin Boiling Lake, Satan’s
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Seth Godin Where does your product
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Seth Godin opened their flagship st
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Seth Godin figured out how to get w
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Seth Godin product, and vice versa.
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Seth Godin Sell What People Are Buy
Page 106 and 107: Seth Godin The Problem with Comprom
Page 108 and 109: Seth Godin The Magic Cycle of the C
Page 110 and 111: Seth Godin What It Means to Be a Ma
Page 112 and 113: Seth Godin Marketers No Longer: Now
Page 114 and 115: Seth Godin Compare this to the peop
Page 116 and 117: Do You Have to Be Outrageous to Be
Page 118 and 119: Seth Godin But What About the Facto
Page 120 and 121: Seth Godin The Problem with Cheap C
Page 122 and 123: Seth Godin Case Study: What Should
Page 124 and 125: Seth Godin When the Cow Looks for a
Page 126 and 127: Seth Godin Case Study: Tracey the P
Page 128 and 129: Seth Godin Case Study: So Popular,
Page 130 and 131: Seth Godin If, on the other hand, y
Page 132 and 133: Seth Godin If your boss wants focus
Page 134 and 135: Seth Godin Of these top one hundred
Page 136 and 137: Seth Godin Brainstorms While we can
Page 138 and 139: Seth Godin Targeting this niche see
Page 140 and 141: Seth Godin ment of time and money.
Page 142 and 143: Seth Godin their friends, and Water
Page 144 and 145: Seth Godin There is actually a cont
Page 146 and 147: Seth Godin just beautiful on the in
Page 148 and 149: Seth Godin A quick visit to CDBaby.
Page 150 and 151: Seth Godin Salt is Not Boring-Eight
Page 152 and 153: Seth Godin Brand and Company Index
Page 154 and 155: Seth Godin Krispy Kreme 83, 84 L Le
Page 158 and 159: More Information Seth Godin To find
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