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Seth Godin Krispy Kreme 83, 84 L Levi’s 119 Lillian Vernon 118 Linux 19 Lionel Poilane iii, 58 L.L. Bean 125, 129 Logitech 60 L’Oreal 119 Lost in Boiling Lake 79 Louis’s hamburger shack 135 Louis Vuitton 119 Lycos 123 M Mad Cat 79 Mad Dog 357 79 Mad Dog Inferno 79 Magic Cards 19 Marlboro 19, 119 Marriott 64 Marvel Comics 64 Max Factor 15 Maxwell House 64, 95 McDonald’s 19, 103, 119 MCI 97 McIntosh 75 Melinda’s XXXX 79 Mercedes 119 Merck 119 Merrill Lynch 15, 119 Microsoft 119, 120 Miss Clairol 15 Mobil 119 Moët & Chandon 119 Morgan Stanley 119 Morton 136 Motel 6 19, 20, 106 Motorola 93, 104, 119, 120 Moviefone 132 MP3 19 Mr. Clean 15 MTV 119, 120 N National 123 Naxos 40 Neiman Marcus 20 Nescafé 119 Nestlé 119 Nice ’n Easy 15 Nike 33, 119, 120, 133 Nintendo 20, 119, 120 Nissan 98 Nivea 119, 120 Nokia 20, 93, 119 Noxzema 15 NyQuil 15 O Oasis CD Duplication 133 Oil of Olay 15 Oracle 119, 120 Otis 25, 26 Outback Steakhouse 19 OXO 122 P Pain 100% 79 Palm 49, 64 Pampers 15 Panasonic 119 Patagonia 99 Pepsi 119 Pepto-Bismol 15 Pfizer 119 Philips 119 Phoenix 44 Pizza Hut 119 Poland Spring 96 Polo Ralph Lauren 119, 120 Prada 119, 120 Prell 19, 68 140
Purple Cow Pringles 15 Procter & Gamble 14, 15, 27, 33 Prozac 19 Prudential 15 Q Quaker 14 Quisp 95 R Ray’s Pizza 46 Reebok 133 Reuters 119 Revlon 14 Rolex 119 S Safeguard 15 Sam Adams 61 Samsung 119 SAP 119, 120 Satan’s Revenge 80 Scharffen Berger 99 Scope 15 Sears 113, 122 Secret 15 Shell 119 SiteSpecific 53 Smirnoff 119 Sony 40, 119, 133 Sotheby’s 131 SoundScan 43 Starbucks 19, 38, 63, 64, 86, 96, 99, 119, 120 Stew Leonard 114, 137 Sun 119, 120 Sweet Mama Jamma’s Mojo Juice 79 T Tampax 15 Target 113 Tide 15 Tiffany 87, 119 Time 119 Toyota 119 Trailer Trash 80 Travelers Insurance 97 U United Airlines 19 United States Postal Service 77, 133 V Vanguard 38, 61, 99 Vicks Vidal Sassoon 15 Volvo 126 VW 18, 19, 119 W Wal-Mart 20, 27, 55, 106, 117, 132 Wall Street Journal 21, 22, 53, 119 Wendy’s 38 Wheaties 95 Wisk 15, 95 Wrigley’s 119 X Xerox 119 Y Yahoo! 35, 42, 64, 119, 120, 123 Yamaha 61 Z Zara 59 Zespri 15, 62 Zest 15 141
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Purple Cow Transform Your Business
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This is a work of fiction. Names, c
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Contents NOT ENOUGH Ps 1 THE NEW P
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Contents IN SEARCH OF OTAKU 79 CASE
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“Tastes like chicken” isn’t a
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Seth Godin Marketing isn’t guaran
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Seth Godin This is a book about why
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Seth Godin In Crossing the Chasm, G
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Seth Godin Why You Need the Purple
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Seth Godin already solved their yog
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Seth Godin ignite in markets that a
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Seth Godin As the brand was built,
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Seth Godin TV commercials are the m
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Seth Godin Consider the Beetle The
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Seth Godin What Works One way to fi
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Seth Godin Here’s the entire text
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Seth Godin The Will and the Way I d
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Seth Godin Is there a significant r
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Seth Godin Getting In Only the risk
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Seth Godin No one is going to eager
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Seth Godin sell. The early adopters
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Seth Godin often). This is worth hi
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Seth Godin ad was appropriate for t
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Seth Godin Cheating • JetBlue Air
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Seth Godin keters can’t buy enoug
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Seth Godin The Law of Large Numbers
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Seth Godin Case Study: Chip Conley
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Seth Godin In a crowded marketplace
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Seth Godin justly criticized for be
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Seth Godin The lesson is simple - b
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Seth Godin This is true not just fo
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Seth Godin of Aeron chairs have bee
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Seth Godin By targeting the center
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Seth Godin Case Study: The Best Bak
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Seth Godin What could you measure
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Seth Godin Case Study: A New Kind o
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Seth Godin allowed them to grow to
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Seth Godin Wall Street and the Cow
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Seth Godin The Pearl in the Bottle
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The Parody Paradox Seth Godin J. Pe
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Seth Godin Seventy-two Pearl Jam Al
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Case Study: Curad Seth Godin When C
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Seth Godin What would happen if yo
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Seth Godin your customers, the more
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Seth Godin Boiling Lake, Satan’s
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Seth Godin Where does your product
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Seth Godin opened their flagship st
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Seth Godin figured out how to get w
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Seth Godin product, and vice versa.
Page 104 and 105: Seth Godin Sell What People Are Buy
Page 106 and 107: Seth Godin The Problem with Comprom
Page 108 and 109: Seth Godin The Magic Cycle of the C
Page 110 and 111: Seth Godin What It Means to Be a Ma
Page 112 and 113: Seth Godin Marketers No Longer: Now
Page 114 and 115: Seth Godin Compare this to the peop
Page 116 and 117: Do You Have to Be Outrageous to Be
Page 118 and 119: Seth Godin But What About the Facto
Page 120 and 121: Seth Godin The Problem with Cheap C
Page 122 and 123: Seth Godin Case Study: What Should
Page 124 and 125: Seth Godin When the Cow Looks for a
Page 126 and 127: Seth Godin Case Study: Tracey the P
Page 128 and 129: Seth Godin Case Study: So Popular,
Page 130 and 131: Seth Godin If, on the other hand, y
Page 132 and 133: Seth Godin If your boss wants focus
Page 134 and 135: Seth Godin Of these top one hundred
Page 136 and 137: Seth Godin Brainstorms While we can
Page 138 and 139: Seth Godin Targeting this niche see
Page 140 and 141: Seth Godin ment of time and money.
Page 142 and 143: Seth Godin their friends, and Water
Page 144 and 145: Seth Godin There is actually a cont
Page 146 and 147: Seth Godin just beautiful on the in
Page 148 and 149: Seth Godin A quick visit to CDBaby.
Page 150 and 151: Seth Godin Salt is Not Boring-Eight
Page 152 and 153: Seth Godin Brand and Company Index
Page 156 and 157: Seth Godin What Would Orwell Say A
Page 158 and 159: More Information Seth Godin To find
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