uiscZ

Purple Cow
The Opposite of “Remarkable”
is “very good.”
Ideas that are remarkable are much more likely to spread
than ideas that aren’t. Yet so few brave people make
remarkable stuff. Why I think it’s because they think that
the opposite of “remarkable” is “bad” or “mediocre” or
“poorly done.” Thus, if they make something very good,
they confuse it with being virus-worthy. Yet this is not a
discussion about quality at all.
If you travel on an airline and they get you there safely,
you don’t tell anyone. That’s what’s supposed to happen.
What makes it remarkable is if it’s horrible beyond belief
or if the service is so unexpected (they were an hour early!
they comped my ticket because I was cute! they served
flaming crêpes suzette in first class!) that you need to share
it.
Factories set quality requirements and try to meet them.
That’s boring. Very good is an everyday occurrence and
hardly worth mentioning.
Are you making very good stuff How fast can
you stop
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