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Purple Cow<br />
Obviously, the chances you have to advertise to this<br />
select audience are rare. The rest of the time, you need to<br />
be investing in the Purple Cow. Products, services and<br />
techniques so useful, interesting, outrageous, and noteworthy<br />
that the market will want to listen to what you have<br />
to say. No, in fact, you must develop products, services,<br />
and techniques that the market will actually seek out.<br />
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