Route 132 Corridor Report - Cape Cod Commission

Prevalent Tapestry Segmentation Markets: Neighborhood 4
Mid Life Junction
The median age of Mid Life Junction residents is 41.5 years. Their
median household income is $49,139 and their median net worth is
$86,152. They live quiet, settled lives as they move from child-rearing
into retirement. To finance their retirement, they own certificates
of deposit, savings bonds, and IRAs. They’re careful spenders, always
looking for bargains, and not swayed by fads. On weekends, they eat
fast food or go to family restaurants such as Friendly’s or Perkins.
They drive standard-sized domestic cars and shop by mail or phone
from the L.L. Bean and Land’s End catalogs. They go fishing, take
walks, work crossword puzzles, play board games, do woodworking,
and read science fiction or romance novels.
Main Street USA
These residents have a median age of 36.7 years. Their median
household income is $57,082 and their median net worth is $86,618.
Family-oriented and frugal, they may occasionally go to the movies
or eat out at a family restaurant, such as Friendly’s or Red Robin, but
are most likely to stay home and watch a rental movie or play games
with their children. Active members of the community, residents participate
in local civic issues and work as volunteers. Main Street USA
residents play baseball and basketball and go swimming. They go to
the beach and theme parks or take domestic vacations to visit with
family or see national parks. They buy tools and supplies for home
improvement projects from Home Depot or Ace Hardware and keep
up their lawns and gardens by planting bulbs, fertilizing, and applying
lawn care products.
Discussion
ESRI’s Business Analyst provided estimates on the 2009 median household
income for the four adjacent neighborhoods, which are illustrated
in the map below. The Business Analyst Census Block Groups data indicates
that there are two areas within the neighborhoods where the 2009
median household income was under $30,000. These two areas comprise
the lowest median household income census block groups in the Town of
Barnstable.
september 2010 | route 132 corridor Report 45