G4S Annual Report and Accounts 2011

Governance Financial statements Shareholder information
Where we do it
Our key sectors and customers
G4S has a broad customer and geographic
base, with thousands of customers ranging
from small local companies to governments
and global corporations.
We develop long-term strategic partnerships with customers in sectors
where we can help them deliver their own business objectives – either
increasing their revenues, reducing costs, managing risks and protecting
critical assets or improving their service delivery.
We do this by understanding the environments in which our customers
operate, the pressures they face and what matters to them. By applying our
knowledge and expertise derived from delivering security solutions across
diverse regulatory environments, we turn our customers’ security challenges
into opportunities.
The nature and duration of G4S’s contracts vary, from high-profile annual
contracts for securing sporting or entertainment events to 25-year
government contracts for the construction and management of prisons. In
practice, many of G4S’s customer relationships are long-term and result in
contracts being renewed regularly, resulting in high customer retention rates
that are above 90% averaged across the group annually.
Our broad geographic reach
G4S has a unique global footprint with
operations in over 125 countries, including
a strong presence in higher growth
developing markets.
9 Find out more see page 12
Turnover by region 2011
%
1
3
2
1 Europe 1 47%
2 Developing markets 2 30%
3 North America 3 23%
9 Find out more see pages 28 and 34
Turnover by sector 2011
%
8 9 1
7
6
5
4
2
1 Government 27%
2 Major corporates and industrials 26%
3 Financial institutions 18%
4 Retail 8%
5 Private energy and utilities 7%
6 Ports and airports 5%
7 Consumers 4%
8 Leisure and tourism 3%
9 Transport and logistics 2%
1 UK, Ireland and Continental Europe.
2 Middle East and Gulf States, Latin America and the Caribbean, Africa, South Asia
and Asia Pacific.
3 United States and Canada.
9
A description of business performance by region during 2011 can be found
on pages 28 to 37
3
G4S plc
Annual Report and Accounts 2011
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