turistički procvat zelene istre - DalCasa

Interiors
“Tokidokis World” - Tokidoki
An inventive marketing action for the launch of
one automobile brought up the creation of one
of the most inventive hotels in Europe: the hotel
Fox in Kopenhagen share a name with one of
the smallest new Volkswagen model, but the campaigne
overgrew the little car and became its own story.
In 2004 Volkswagen marketing agency supported by
many creative persons announced a competition for
young artists, designers and inventive hotel managers
and chefs for designing the new Fox.
Last year in April among all designers, comic strip drawers,
graphite artists, illustrators and painters that applied
for the competition twenty the best designer groups
were chosen. They spent three weeks in, until than, quite
insignificant three-star hotel Park, transforming it into the
most incredible fun, at moment even deliric “in” place
for young travellers – the hotel Fox. The same process has
been applied in transforming an abandoned warehouse
to the Club Fox and an factory area into the Studio Fox.
Clubs are designed in a common modern design way so
to speak but the rooms are quite different story. There is
a monster silluette on the wall saying “Sleep!“ or a fairy
tail princess image – all these rooms are worthy to stay in.
And exactly that happened to all auto-jurnalists when for
the first time step into the renovated hotel for the presentation
of the new automobile Fox.
Each one of 61 rooms has its own character and story:
you may feel like immersing into the enchanted forest,
the Addams house, box ring, camping place or directly
into the Japanese Manga cartoon. Young artists from
thirteen countries did not restrain from even the most
revolutionary designs, and the result that remained as a
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