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turistički procvat zelene istre - DalCasa

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“Chance” - Antoine et Manuel<br />

“Big Birds with Big Eyes” - Hort<br />

permanent reminder of extremely successful marketing<br />

strategic thinking has been exciting guests for more than<br />

a year.<br />

Fox did not require great, famous and very expensive designers:<br />

gifted members of chosen club that decorated<br />

the hotel were keen to prove themselves and to take<br />

their chance for breakthrough, which for many worked<br />

out perfectly.<br />

The hotel Fox is in the same time a gallery of contemporary<br />

art as well as a hotel which exhibits (unfortunately)<br />

can’t be viewed all in one day. So it is not a surprise that<br />

the hotel is constantly booked. There is almost no tehnique<br />

which is not applied – from a print to auto laquer;<br />

each room of the Fox is a story by itself. This story was creating<br />

in a melting pot of the two weeks intensive artistic<br />

inspiration of designers coming from all over the world,<br />

met together in Kopenhagen.<br />

Artists had absolute creative freedom from choosing<br />

furntire, flooring, curtains etc.<br />

The “Anti-gravity” room is decorated by hand drawn illustration<br />

made by London design studio Neasden Contol<br />

Centre, “Logo” room covered in prints, than the Heide<br />

room with kitsch illustration by Swiss comic strip drawer<br />

Benjamin Gudel, the “Australian room” of Brisbane team<br />

Rinzen in which a koala is humbly looking at you, the room<br />

“Authentic mithic monsters“ on which walls there are dinosaur<br />

and “monster-truck“ together and the whole line<br />

of other rooms with pure lines and skillful discrete graphic<br />

interventions.<br />

Some of the well known designers were “Antoine et<br />

Manuel“ the French duo who works for brands like Habitat<br />

or Lacroix. And they two, of course, gave their imagionation<br />

free wings in this sphere of unlimited creativity.<br />

Of course, even common places as the restaurant and<br />

lobby were not left out of unusual designs. The only firmly<br />

defined characteristics were the size of a bed and bathroom<br />

as a standard for all rooms.<br />

At all this, however, nothing of comfort, which spoiled<br />

MTV generation requires, has been sacrificed: the rooms<br />

are designed in four seizes – from “small“ to “extra large“,<br />

and all are equipped with speed internet link, plasma TV<br />

screens and screens for computers as well as regular hotel<br />

services. Curiosity: in the Fox you can rent even an iPod!<br />

In a year and half the Fox became not only a place for<br />

spiritually young “globtrotters“ but a place for connoiseurs,<br />

too. Parallel with the choice of designers in the<br />

same way and based on inventive ideas 12 young chefs<br />

and hotel managers were chosen among the group<br />

of the best 25. The Fox’s restaurant is a real treasury of<br />

healthy and unusual food which is, of course, served with<br />

equally unusual tableware, and friendly and relaxed atmosphere<br />

are ideally merged with the basic idea of the<br />

project – to be different.<br />

But the main reason why the Fox should be visited again<br />

and again are the rooms. The lowest price for night in this<br />

Danish-global fairy tail world is 125 Euros, which is not too<br />

much for unique experience. In the Fox you will surely get<br />

your bed time story – told in pictures.<br />

83

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