50 - Sample FBR Franchisee Satisfaction Reports
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Molly Wally's<br />
franchisee satisfaction benchmark report<br />
Training & Support<br />
Average Rating: Training & Support<br />
There are four key areas of Training & Support that are<br />
important to understand in any franchise system:<br />
ongoing training & support, advertising and<br />
promotions, effective technology, and<br />
communications.<br />
Ongoing Training & Support<br />
How current franchisees rate the ongoing training and<br />
support they receieve.<br />
Advertising & Promotion<br />
How current franchise owners rate the advertising<br />
marketing and promotional programs provided by their<br />
franchisor and how effective these programs are at<br />
developing and retaining business.<br />
Effective Technology<br />
How current franchise owners rate the effectiveness of<br />
the technology systems and tools provided by their<br />
franchisor.<br />
Communications<br />
How current franchise owners rate the overall<br />
communication between the corporate staff and<br />
franchise owners.<br />
poor average good very good excellent FSI<br />
Ongoing Support<br />
Molly Wallys 2013 Evaluation 67.9%<br />
2013 <strong>FBR</strong> Benchmark 63.7%<br />
Ads & Promotions<br />
Molly Wallys 2013 Evaluation 55.8%<br />
2013 <strong>FBR</strong> Benchmark 56.1%<br />
Effective Technology<br />
Molly Wallys 2013 Evaluation 54.2%<br />
2013 <strong>FBR</strong> Benchmark 58.9%<br />
Field Support<br />
2013 <strong>FBR</strong> Benchmark <strong>50</strong>.0%<br />
Communications<br />
Molly Wallys 2013 Evaluation 59.5%<br />
2013 <strong>FBR</strong> Benchmark 59.4%<br />
Overall (average)<br />
Molly Wallys 2013 Evaluation 59.3%<br />
2013 <strong>FBR</strong> Benchmark 59.5%<br />
15<br />
Franchise Business Review | Section 2<br />
www.FranchiseBusinessReview.com
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