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50 - Sample FBR Franchisee Satisfaction Reports

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Molly Wally's<br />

franchisee satisfaction benchmark report<br />

Average Rating: Overall <strong>Satisfaction</strong> Snapshot<br />

Overall <strong>Satisfaction</strong><br />

poor average good very good excellent FSI<br />

Training & Support<br />

Molly Wallys 2013 Evaluation 59.3%<br />

2013 <strong>FBR</strong> Benchmark 59.5%<br />

Franchise System<br />

Molly Wallys 2013 Evaluation 63.1%<br />

2013 <strong>FBR</strong> Benchmark 65.4%<br />

Leadership<br />

Molly Wallys 2013 Evaluation 66.8%<br />

2013 <strong>FBR</strong> Benchmark 68.0%<br />

Each of the eight areas evaluated for satisfaction are<br />

summarized here in the overall snapshot.We include<br />

a <strong>Franchisee</strong> <strong>Satisfaction</strong> Index (FSi) rating for each<br />

area, as well as an overall average.<br />

The following surveys and sectors are included in<br />

this report<br />

Surveys/Sectors<br />

Participants<br />

Molly Wallys 2013 Evaluation 198<br />

2013 <strong>FBR</strong> Benchmark 25,<strong>50</strong>4<br />

Core Values<br />

Molly Wallys 2013 Evaluation 82.5%<br />

2013 <strong>FBR</strong> Benchmark 78.3%<br />

<strong>Franchisee</strong> Community<br />

Molly Wallys 2013 Evaluation 73.2%<br />

2013 <strong>FBR</strong> Benchmark 72.2%<br />

Self-Evaluation<br />

Molly Wallys 2013 Evaluation 74.9%<br />

2013 <strong>FBR</strong> Benchmark 78.9%<br />

Financial Opportunity<br />

Molly Wallys 2013 Evaluation 63.7%<br />

2013 <strong>FBR</strong> Benchmark 62.8%<br />

General <strong>Satisfaction</strong><br />

Molly Wallys 2013 Evaluation 65.6%<br />

2013 <strong>FBR</strong> Benchmark 67.9%<br />

Overall (average)<br />

Molly Wallys 2013 Evaluation 68.6%<br />

2013 <strong>FBR</strong> Benchmark 69.1%<br />

©2013 Franchise Business Review. All Rights Reserved. Section 2 | Franchise Business Review 14

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