50 - Sample FBR Franchisee Satisfaction Reports

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Molly Wally's franchisee satisfaction benchmark report Average Rating: General Satisfaction General Satisfaction poor average good very good excellent FSI Overall Opportunity Molly Wallys 2013 Evaluation 65.4% 2013 FBR Benchmark 65.1% Overall Performance Molly Wallys 2013 Evaluation 49.0% 2013 FBR Benchmark 60.8% Overall Satisfaction Molly Wallys 2013 Evaluation 60.6% 2013 FBR Benchmark 62.3% Do It Again Molly Wallys 2013 Evaluation 73.1% 2013 FBR Benchmark 72.7% Recommend Molly Wallys 2013 Evaluation 79.8% 2013 FBR Benchmark 78.4% Overall (average) Molly Wallys 2013 Evaluation 65.6% 2013 FBR Benchmark 67.9% In business as in life, you experience many ups and downs. We all have our share of bad days, bad weeks and bad years. At any given time, a franchisee will be dealing with various challenges and issues, both personal and business related, that effect their levels of satisfaction in certain areas. Because of this, we ask franchisees two broad questions related to their satisfaction. Of all of the questions we ask franchise owners, these are clearly the most telling. Overall Opportunity How current franchisees rate the franchisor and the overall opportunity provided by the franchise system. Overall Performance How current franchise owners rate their overall performance as successful franchise operators. Overall Satisfaction How current franchise owners rate their overall satisfaction with their franchise as a whole. Do It Over Again How current franchisees responded when asked to rate the likelyhood of making the same decision to invest in their franchise again, knowing what they know today. Recommend How current franchise owners rate their likeliness to recommend this franchise opportunity to others. ©2013 Franchise Business Review. All Rights Reserved. Section 2 | Franchise Business Review 22
SECTION 3: Annual Trend Report The Annual Trend Report helps you track your company’s overall franchisee satisfaction over time and quickly identify any shifts and/or trends before they become a system-wide issue. The report goes through each section of the survey (Training & Support, Franchise System, Leadership, Core Values, Franchisee Community, Self-Evaluation, Financial Opportunity, and General Satisfaction The data is color-coded so you can easily areas in which you receive high marks (those in dark blue) and areas that need improvement (those in red and orange). The small number located within the color on the bar represents the percentage of respondents that answered with that choice. The “n” number on the right column is the number of respondents, and the “FSI” is the score for that question/section. After the Survey Summary, a series of pie charts provide demographic information about your franchisees. These charts are followed by a copy of each Individual franchisee’s survey with their individual answers and comments for each question. If the franchisee opted to share his/her identity, this is included on the individual franchisee’s survey page. 23 ©2013 Franchise Business Review. All Rights Reserved.
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50 - Sample FBR Franchisee Satisfaction Reports

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