50 - Sample FBR Franchisee Satisfaction Reports
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Cheryl Cavis<br />
Individual Survey<br />
Participant FSI:<br />
Company FSI:<br />
Participant FSI Range:<br />
73.5<br />
68.5<br />
Molly Wally's<br />
franchise satisfaction report<br />
N/A 0<br />
25 <strong>50</strong> 75 100<br />
Colorado Springs, MS<br />
Units: Owned:single unit / territory<br />
Future Development: maybe<br />
Market: Major Metro (<strong>50</strong>0K+ pop)<br />
Tenure: less than 2 years<br />
Age: 55 - 64<br />
Ethnicity: Caucasian<br />
Region: Northeast US<br />
Gender: male & female partnership - completin<br />
Comments<br />
SUPPORT<br />
SYSTEM<br />
LEADERSHIP<br />
Ongoing Support<br />
Ads & Promotions<br />
Effective Technology<br />
Communications<br />
Ops and Systems<br />
Products & Services<br />
Competition<br />
Innovation<br />
Clear Vision<br />
Team Culture<br />
Involves <strong>Franchisee</strong>s<br />
Effective in Driving<br />
Training, Support, Marketing<br />
Accounting software and other technologies need upgrading<br />
to more robust platforms. Marketing seems confined to<br />
traditional lines instead of more focus on internet and social<br />
networking marketing efforts.<br />
Competition, Products/Services, Creativity<br />
Marketing is too traditional.<br />
If you could make one recommendation to Senior<br />
Management, what would it be?<br />
Commit a laser-like focus on improving accounting and other<br />
technologies.<br />
Please give any constructive feedback you have related to<br />
your <strong>Franchisee</strong> Community:<br />
Generally the community is supportive of each other and<br />
provide feedback when asked.<br />
Financial Opportunity<br />
Growing more slowly than expected but picking up recently.<br />
FINANCIAL<br />
SELF EVAL COMMUNITY CORE VALUES<br />
Trust<br />
Respect<br />
Honesty & Ethics<br />
Cares About Success<br />
Support Brand<br />
Support Management<br />
Actively Participate<br />
Support Each Other<br />
Enjoy Operating<br />
Enjoyment<br />
Active Participant<br />
Valued Member<br />
Fees<br />
Total Investment<br />
Financial Picture<br />
Long-Term Growth<br />
GENERAL<br />
Overall Opportunity<br />
Overall Performance<br />
Overall <strong>Satisfaction</strong><br />
Do It Again<br />
Recommend<br />
56<br />
Franchise Business Review | Section 5<br />
www.FranchiseBusinessReview.com
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