50 - Sample FBR Franchisee Satisfaction Reports

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SECTION 1: Summary Satisfaction Report The Summary Satisfaction Report shows your average scores (on a five-point scale) for each section and each question of the survey. It’s designed to give you an overview of how the whole system rates you, and the simplified scoring (using averages instead of our weighted Franchisee Satisfaction Index [FSI]) provides you with an easy way to present your results to franchisees and prospective franchise buyers. Overall Satisfaction, the first section, shows the average scores for each section of the survey: Training & Support, Franchise System, Leadership, Core Values, Franchisee Community, Self- Evaluation, Financial Opportunity, and General Satisfaction. To the right of the first chart, we list the number of respondents to the survey, and what percentage of your franchisees that number represents. Below the Overall Satisfaction section, the rest of the Summary Satisfaction Report goes through each of section of the survey individually, (showing you the questions in that part of our survey and how the franchisees rated you for each. Finally, the Summary Satisfaction Report wraps up with a breakout of the demographics of respondents. 4 ©2013 Franchise Business Review. All Rights Reserved.
Molly Wally's franchisee satisfaction report Average Rating: Overall Satisfaction Snapshot Overall Satisfaction 1 poor 2 average 3 good 4 very good 5 excellent Training & Support 3.4 Franchise System Leadership Core Values 4.3 Franchisee Community 3.9 Self-Evaluation 4.0 avg rating 3.5 3.7 For anyone researching a franchise, we understand how important it is to get feedback from current franchise owners. To expedite this process we invited all Molly Wally's franchisees to participate in our independent satisfaction survey. 198 franchise owners elected to participate (approximately 67.10%). Each of the seven areas evaluated for satisfaction are summarized here in the overall snapshot. In the pages that follow, we will explore each of these areas in detail. On pages 8-10 we provide comprehensive demographic and market information to help paint a full picture of franchise owners. Financial Opportunity General Satisfaction Overall (average) 3.6 3.6 3.7 Average Rating: Training & Support Training & Support Ongoing Support Ads & Promotions Effective Technology Communications Overall (average) 1 poor 2 average 3 good 4 very good 5 excellent avg rating 3.7 3.2 3.2 3.4 3.4 Ongoing Training & Support How current franchisees rate the ongoing training and support they receive. Advertising & Promotion How current franchise owners rate the advertising marketing and promotional programs provided by their franchisor and how effective these programs are at developing and retaining business. Effective Technology How current franchise owners rate the effectiveness of the technology systems and tools provided by their franchisor. Communications How current franchise owners rate the overall communication between the corporate staff and franchise owners. ©2013 Franchise Business Review. All Rights Reserved. Section 1 | Franchise Business Review 5
Page 1 and 2: Molly Wally’s 2013 Franchise Sati
Page 3 and 4: Survey Methodology All active franc
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125 Brewery Lane, Suite 5 |Portsmou
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50 - Sample FBR Franchisee Satisfaction Reports

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