50 - Sample FBR Franchisee Satisfaction Reports
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Karen Banata<br />
Individual Survey<br />
Participant FSI:<br />
Company FSI:<br />
Participant FSI Range:<br />
51.5<br />
68.5<br />
Molly Wally's<br />
franchise satisfaction report<br />
N/A 0<br />
25 <strong>50</strong> 75 100<br />
Roswell, OR<br />
Units: Owned:single unit / territory<br />
Market: Major Metro (<strong>50</strong>0K+ pop)<br />
Tenure: 10+ years<br />
Age: 45 - 54<br />
Ethnicity: Caucasian<br />
Region: South US<br />
Gender: male<br />
Comments<br />
SUPPORT<br />
SYSTEM<br />
LEADERSHIP<br />
Ongoing Support<br />
Ads & Promotions<br />
Effective Technology<br />
Communications<br />
Ops and Systems<br />
Products & Services<br />
Competition<br />
Innovation<br />
Clear Vision<br />
Team Culture<br />
Involves <strong>Franchisee</strong>s<br />
Effective in Driving<br />
Training, Support, Marketing<br />
I think if the franchisor had a company owned accounting<br />
and tax operation it would help them in knowing more of<br />
what are needs are.<br />
If you could make one recommendation to Senior<br />
Management, what would it be?<br />
When you go with a project or strategy please stick with it. I<br />
think it sends a unfavorable message when the project<br />
stops or they choose to go a different path when franchees<br />
have followed their initial direction.<br />
CORE VALUES<br />
COMMUNITY<br />
SELF EVAL<br />
Trust<br />
Respect<br />
Honesty & Ethics<br />
Cares About Success<br />
Support Brand<br />
Support Management<br />
Actively Participate<br />
Support Each Other<br />
Enjoy Operating<br />
Enjoyment<br />
Active Participant<br />
Valued Member<br />
FINANCIAL<br />
Fees<br />
Total Investment<br />
Financial Picture<br />
Long-Term Growth<br />
GENERAL<br />
Overall Opportunity<br />
Overall Performance<br />
Overall <strong>Satisfaction</strong><br />
Do It Again<br />
Recommend<br />
48<br />
Franchise Business Review | Section 5<br />
www.FranchiseBusinessReview.com
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