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50 - Sample FBR Franchisee Satisfaction Reports

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SECTION 2:<br />

Benchmark Report<br />

Here we provide competitive benchmarking data for your company compared with all the other<br />

franchise companies from your industry that have surveyed with us in the last 12 months.<br />

Overall <strong>Satisfaction</strong>, the first section, shows your scores for each section of the survey compared<br />

with the industry benchmark. To the right of the first chart, you’ll see the number of respondents to<br />

the survey for your brand, as well as the number of respondents for the industry as a whole. Next,<br />

the report goes through each of those sections (Training & Support, Franchise System, Leadership,<br />

Core Values, <strong>Franchisee</strong> Community, Self-Evaluation, Financial Opportunity, and General<br />

<strong>Satisfaction</strong>) showing the questions for each section and how the franchisees rated you for each<br />

compared with the industry benchmark.<br />

13<br />

©2013 Franchise Business Review. All Rights Reserved.

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