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50 - Sample FBR Franchisee Satisfaction Reports

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SECTION 3:<br />

Annual Trend Report<br />

The Annual Trend Report helps you track your company’s overall franchisee satisfaction over time<br />

and quickly identify any shifts and/or trends before they become a system-wide issue. The report<br />

goes through each section of the survey (Training & Support, Franchise System, Leadership, Core<br />

Values, <strong>Franchisee</strong> Community, Self-Evaluation, Financial Opportunity, and General <strong>Satisfaction</strong><br />

The data is color-coded so you can easily areas in which you receive high marks (those in dark blue)<br />

and areas that need improvement (those in red and orange). The small number located within the<br />

color on the bar represents the percentage of respondents that answered with that choice. The “n”<br />

number on the right column is the number of respondents, and the “FSI” is the score for that<br />

question/section.<br />

After the Survey Summary, a series of pie charts provide demographic information about your<br />

franchisees. These charts are followed by a copy of each Individual franchisee’s survey with their<br />

individual answers and comments for each question. If the franchisee opted to share his/her<br />

identity, this is included on the individual franchisee’s survey page.<br />

23<br />

©2013 Franchise Business Review. All Rights Reserved.

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