50 - Sample FBR Franchisee Satisfaction Reports
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Molly Wally's<br />
franchise satisfaction report<br />
Survey Summary<br />
++ + +/- -<br />
% % % % %<br />
- -<br />
Participation Statistics:<br />
295 participants invited<br />
200 (68%) participants responded<br />
198 (67%) participants completed at least <strong>50</strong>%<br />
Training & Support n FSI<br />
Ongoing Support<br />
24 41 20 13 2<br />
197 67.9<br />
Ads & Promotions<br />
12 31 30 20 6<br />
197 55.8<br />
Effective Technology<br />
13 31 27 18 11<br />
198 54.2<br />
Communications<br />
16 32 31 15 6<br />
198 59.5<br />
59.3<br />
Franchise System<br />
Ops and Systems<br />
23 38 29 8 2<br />
197 68.4<br />
Products & Services<br />
28 37 27 7 1<br />
195 71.2<br />
Competition<br />
14 33 31 17 4<br />
196 59.1<br />
Innovation<br />
12 24 36 22 6<br />
197 53.7<br />
63.1<br />
Leadership<br />
Clear Vision<br />
16 55 21 6 3<br />
198 68.9<br />
Team Culture<br />
20 47 27 4 3<br />
194 69.5<br />
Involves <strong>Franchisee</strong>s<br />
11 46 27 10 5<br />
198 62.1<br />
Effective in Driving<br />
14 53 23 7 4<br />
198 66.8<br />
66.8<br />
Core Values<br />
Trust<br />
42 44 11 2 1<br />
197 81.0<br />
Respect<br />
41 45 13 1<br />
139 80.9<br />
Honesty & Ethics<br />
58 34 7 1<br />
196 87.2<br />
Cares About Success<br />
43 40 14 2 1<br />
198 80.4<br />
82.4<br />
<strong>Franchisee</strong> Community<br />
Support Brand<br />
21 64 14 1<br />
194 76.0<br />
Support Management<br />
13 61 22 4 1<br />
195 70.1<br />
Actively Participate<br />
10 54 27 8 1<br />
197 66.2<br />
Support Each Other<br />
36 51 12 2<br />
197 80.2<br />
73.2<br />
Self-Evaluation<br />
Enjoy Operating<br />
43 45 10 3<br />
197 81.9<br />
Enjoyment<br />
32 54 10 3 1<br />
197 78.3<br />
Active Participant<br />
25 46 24 3 2<br />
197 72.6<br />
Valued Member<br />
19 39 32 8 2<br />
197 66.8<br />
74.9<br />
Financial Opportunity<br />
Fees<br />
12 51 23 10 4<br />
196 63.9<br />
Total Investment<br />
19 54 14 10 3<br />
197 69.0<br />
Financial Picture<br />
11 28 39 15 7<br />
196 55.0<br />
Long-Term Growth<br />
19 39 33 7 2<br />
196 67.0<br />
63.7<br />
General <strong>Satisfaction</strong><br />
Overall Opportunity<br />
23 34 27 14 2<br />
196 65.4<br />
Overall Performance<br />
11 24 27 28 11<br />
196 49.0<br />
Overall <strong>Satisfaction</strong><br />
16 36 27 16 5<br />
195 60.6<br />
Do It Again<br />
46 21 18 10 5<br />
195 73.1<br />
Recommend<br />
51 24 20 3 2<br />
194 79.8<br />
65.6<br />
45<br />
Franchise Business Review | Section 5<br />
Overall Company FSI:<br />
68.6<br />
www.FranchiseBusinessReview.com
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