50 - Sample FBR Franchisee Satisfaction Reports
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Molly Wally's<br />
franchise satisfaction report<br />
Market Information<br />
How Long have you owned<br />
your franchise(s)?<br />
Units Owned<br />
less than 2 years 22.3%<br />
2 - 5 years 19.3%<br />
6 - 9 years 7.1%<br />
10+ years 51.3%<br />
Total: 100.0%<br />
single unit / territory 93.4%<br />
2 units / territories 5.6%<br />
3 units / territories 0.5%<br />
4 units / territories 0.5%<br />
5+ units / territories 0.0%<br />
Total: 100.0%<br />
Geographic Location<br />
Market Size<br />
Northeast US 18.2%<br />
Midwest US 22.2%<br />
South US 35.4%<br />
West US 23.7%<br />
Canada 0.0%<br />
International 0.5%<br />
Total: 100.0%<br />
Major Metro (<strong>50</strong>0,000+ population) 23.6%<br />
Large Market (2<strong>50</strong>,000 - 499,999 population) 16.7%<br />
Medium Market (100,000 - 249,999 population) 38.9%<br />
Small Market (<strong>50</strong>,000 - 99,999 population) 15.8%<br />
Very Small Market (Under <strong>50</strong>,000 population) 4.9%<br />
Total: 100.0%<br />
Do you plan on buying any Additional units/territories in the future?<br />
2 4 21 20 53<br />
yes<br />
probably maybe<br />
probably not no<br />
% % % % %<br />
©2013 Franchise Business Review. All Rights Reserved. Molly Wallys 2013 Evaluation 10
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