at home with antonio fusco sve o grijanju - DalCasa

AmbientRestoran “Red Tab” / “Red Tab” restaurantVanjski izgled hotela /Hotel’s exteriorHotel chain 25 Hours already has two editions inGermany: the one in Hamburg, and the morefamous Goldman in Frankfurt’s East End. Itsnewly opened sibling edition, Levi’s 25 HoursHotel has won the 2008 Hotel Property Award, whichwas awarded in Munich last month at the EuropeanHotel Development Forum conference. The crucial aspectof participating in the forum’s competition is whatbrand owners usually refer to as “harmonious conceptof architecture, design and innovation”. For the sixthtime, the same category featured luxurious and familyhotels, as well as private objects, with the goal ofestablishing unique criteria of values. They are used toadvance the offer of European hotels in all elements,with emphasis on their visual, aesthetic dimension andits integration within the hotels’ primary function of providingservice to their clients.The mission of the 25 Hours brand is to attempt to exchangeexperiences of luxurious hotel business in a contextof nomadic urban lifestyle, which aims to createan atmosphere for a more relaxed, casual approachto the visitors’ hotel and tourist experience. While notlosing any points on the quality of their hotels, the brand70wants to primarily appeal to younger population by usingarchitecture, design and the hotels’ offering to encourageinquisitive and communicative characteristicsfrom their guests.Levi’s 25 Hours is located right next to the main railwaystation in Frankfurt, and it especially prides itself on thefact that, despite the favouring traffic position, it succeedsto avoid the damaging effects of the big city’srush and noise. The hotel’s location is intentionally connectedto the enormous Frankfurt Fair, which is perhapsthe biggest and most important brand in this city, andhas a reputation that goes way beyond German borders.Timeless, but still close and intimate – this is how the Levi’sHotel is often described, and it attempts to encourageus to develop a relationship that is as close as the onewe have with our pair of favourite jeans. Unlike the luxuriouslydesigned and furnished Goldman, Levi’s offers adominant breath of tradition to its guests, despite beinglocated in the business and banking centre of Frankfurt.In this case, the term “tradition” mostly relates to theexperience of “everybody’s second culture” – Americanpop culture. The authors of this hotel’s design,