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The Seven Sins of Evolutionary Psychology - Konrad Lorenz Institute

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An <strong>Evolutionary</strong> Perspective on Cognitive OrientationInput notidentifiedActionrequiredInputWhat isthe Input?MeaningactionWhatdoes it meanfor me?Whataction?4 types <strong>of</strong> beliefs:Cog. orientationclusterBehaviorialIntentHowto performaction?BehavioralprogramInputInputidentified Reflex, dealt withConditioned ExitResponse, etc.Input identifiedfor molaractionInput notdealt withInput not requiredExitBehaviorFigure 3: A Schematic Flow-Chart <strong>of</strong> the CO ModelA large body <strong>of</strong> research demonstrates the predictivepower <strong>of</strong> the CO theory in a variety <strong>of</strong> domains,e.g., coming on time, reactions to success and failure,curiosity, achievement, studying mathematics,planning, assertiveness, conformity, cheating, overeating,breast-feeding, cessation <strong>of</strong> smoking, self-disclosure,rigidity, defensive responses, undergoingtests for the early detection <strong>of</strong> breast cancer, sexualresponses, compliance in diabetes patients etc. Allstudies refer to actual observed behaviors. <strong>The</strong> participantswere adults, adolescents, children, retardedindividuals, schizophrenics, individuals with differentphysical disorders, etc. (KREITLER/CHAITCHIK/KRE-ITLER/WEISSLER 1994; KREITLER/CHEMERINSKI 1988;KREITLER/KREITLER 1976, 1982, 1988, 1991a, 1993,1994a, 1994b; KREITLER/NUSSBAUM 1998; KREITLER/SCHWARTZ/KREITLER 1987; KREITLER/SHAHAR 1976; LO-BEL 1982, NURYMBERG/KREITLER/WEISSLER 1996; TIP-TON/RIEBSAME 1987; WESTHOFF/HALBACH-SUAREZ1989).All studies confirmed the hypothesis that behaviorwould occur if it was supported by at least three<strong>The</strong>mes1)2)3):n)BeliefsaboutSelfBeliefsaboutNormsBeliefsaboutGoalsFigure 4: <strong>The</strong> Predictive Matrix <strong>of</strong> Beliefs.GeneralBeliefsbelief types and a behavioral program was available.<strong>The</strong> success <strong>of</strong> the predictions is based on applyingthe special standardized procedure developed in theframework <strong>of</strong> the CO theory (KREITLER/KREITLER1982; in press). <strong>The</strong> procedure consists in assessingthe motivational disposition for the behavior (viz.behavioral intent) by means <strong>of</strong> a CO questionnaireand examining the availability <strong>of</strong> a behavioral programfor implementing the intent. A CO questionnaireassesses the degree to which the participantagrees to relevant beliefs orienting toward the behaviorin question or rejects those that do not orienttoward it. <strong>The</strong> beliefs differ in contents and form. Incontents they refer to themes which represent meaningsunderlying the behavior in question (called‘themes’). In form they refer to the four types <strong>of</strong> beliefs,namely, beliefs about goals, beliefs about rulesand standards (or norms), beliefs about the self, andbeliefs about others and reality (called general beliefs).Thus, a CO questionnaire mirrors the predictionmatrix (see Figure 4). It usually consists <strong>of</strong> fourparts presented together in random order, each representingone <strong>of</strong> the four types <strong>of</strong> beliefs and containingin random order beliefs referring to the differentthemes. <strong>The</strong> participant is requested to checkon a 4-point scale the degree to which each beliefseems to him/her true (or correct).<strong>The</strong> themes <strong>of</strong> the CO questionnaire are identifiedby means <strong>of</strong> a standard procedure applied to pretestparticipants who are known to manifest the behaviorin question or not. <strong>The</strong> procedure consists in interviewingthe participants about the meanings <strong>of</strong>the key terms and then in turn sequentially abouttheir responses concerning the meanings (see Figure5 for a schematic representation <strong>of</strong> the procedure).Repeating the questions about meanings leads todeeper-layer meanings, out <strong>of</strong> which those that recurin at least 50% <strong>of</strong> the interviewees are selected for theEvolution and Cognition ❘ 87 ❘ 2001, Vol. 7, No. 1

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