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The Seven Sins of Evolutionary Psychology - Konrad Lorenz Institute

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Shulamith KreitlerInterpersonally-shared meaning <strong>of</strong>behavior = key wordsLevel 1:Personal meanings <strong>of</strong> key-words_Level 2: Personal meanings <strong>of</strong> responses on level 1_Level 3: Personal meanings <strong>of</strong> responses on level 2Figure 5: <strong>The</strong> Process <strong>of</strong> Identifying <strong>The</strong>mesby means <strong>of</strong> Meaning Generation.final questionnaire. Examples <strong>of</strong> themes for successin dieting are acceptance <strong>of</strong> limitations, and viewingthe world as a safe place. It is important to emphasizethat the beliefs in the questionnaire do not refer inany way to the behavior in question but only to thethemes which represent the underlying meanings.Identifying the themes is followed by constructing aCO questionnaire, which has to be examined for itspsychometric properties, including reliability andvalidity before it is ready for application. Althoughfor every kind <strong>of</strong> behavior it is necessary to constructa particular CO questionnaire, a single CO questionnairemay predict a broad range <strong>of</strong> relevant behaviors,e.g., the CO questionnaire <strong>of</strong> curiosity predicted14 different curiosity behaviors (KREITLER/KREITLER1994b).<strong>The</strong> availability <strong>of</strong> the behavioral program is establishedby means <strong>of</strong> questionnaires, observation,information from others or role-playing.<strong>The</strong> advantages <strong>of</strong> the prediction procedure generatedby the CO theory are the following: (a) it hasprovided a great number <strong>of</strong> significant predictions <strong>of</strong>actual behaviors; (b) the predicted behaviors were <strong>of</strong>many different kinds and from different domains;(c) the participants whose behaviors were predictedwere <strong>of</strong> different ages and intelligence levels, evencognitively challenged individuals; (d) applying theprocedure does not require any special ‘mind-set’,preparation, intention, or even average intelligenceon the part <strong>of</strong> the participants; (e) the procedure doesnot enable the participants to tailor their responsesso that it would or would not correspond to theirbehaviors because it is impossible to unravel fromthe statements in the CO questionnaire the kind <strong>of</strong>involved behavior; (f) the procedure may be appliedin regard to any behavior whatsoever provided thatit can be assessed; (g) applying the prediction procedureis straightforward and does not require the involvement<strong>of</strong> further criteria or constructs or assumptionsor the creation <strong>of</strong> particular conditions inregard to any behavior.<strong>The</strong> CO theory has also enabled successful modifications<strong>of</strong> behavior, such as rigidity, impulsivity,curiosity and eating disorders (BACHAR/LATZER/KREITLER/BERRY 1999; KREITLER/KREITLER 1988, 1990C,1994B; ZAKAY/BAR-EL/KREITLER 1984). <strong>The</strong> essentialcomponents <strong>of</strong> the procedure consist in mobilizingsufficient support for a specific course <strong>of</strong> action byevoking in the participant beliefs orienting towardthis course <strong>of</strong> action. <strong>The</strong> major conditions on whichsuccess <strong>of</strong> the intervention depend are that theevoked beliefs (a) refer to the themes (viz. underlyingmeanings <strong>of</strong> the action), (b) refer to all four types <strong>of</strong>beliefs (viz., goals, norms, self and general), and (c)that they have originated in the participant by a process<strong>of</strong> meaning generation. <strong>The</strong> procedure for interventionor change <strong>of</strong> behavior has been standardizedand can be applied in individual or group sessions(KREITLER/KREITLER 1990c). Again, there are no limitationson the types <strong>of</strong> behaviors or <strong>of</strong> participantsin regard to which it can be applied.<strong>The</strong> major theoretical advantages <strong>of</strong> the CO theoryare that it shows precisely what is the role <strong>of</strong>cognition in regard to motivation and behavior. <strong>The</strong>assumption that attitudes, values, informations andopinions are important in regard to behavior isdeeply rooted in Western culture and underlies education,persuasion and dissemination <strong>of</strong> informationthrough the media and otherwise. However, alarge body <strong>of</strong> studies in the last century showed thatattitudes were not related to behavior (e.g., COREY1937; LAPIERE 1934). This evidence posed a seriousproblem for behavioral scientists (KREITLER 2002).<strong>The</strong> CO theory provided a plausible and operationalaccount <strong>of</strong> the role <strong>of</strong> cognition in regard to motivationand behavior. <strong>The</strong>reby, the CO theory also clarifiedthe role <strong>of</strong> several additional basic concepts inregard to motivation and behavior, mainly the self,values and norms, and attributions, causal and others.<strong>Evolutionary</strong> Aspects <strong>of</strong> the CO <strong>The</strong>ory<strong>The</strong> evolutionary aspects <strong>of</strong> the CO theory will bediscussed in two complementary forms. <strong>The</strong> firstwill be in terms <strong>of</strong> general developmental trends,the second—in terms <strong>of</strong> the stages interveningbetween input and output in line with the CO theory(see section “<strong>The</strong> CO theory: How does it function?Major theoretical stages”). In both cases thediscussion will be based partly on extrapolationsfrom observations on ontogenetic development,and partly on information about animal behavior.However it may be, the purpose is merely to traceEvolution and Cognition ❘ 88 ❘ 2001, Vol. 7, No. 1

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