(BA) (4-year-programme) - The University of Hong Kong

220JAPN2050. Creative industries in East Asia (Hong Kong, Taiwan, Korea and Japan) (6credits)Previously, research in media or cultural studies has paid much attention to the consumption ofcultural and media texts. This course, however, calls for their production to be examined, by focusingon the creative industries in East Asia including Hong Kong, Japan, Korea, and Taiwan. While it isimportant to examine the inter-relation between production, circulation, consumption, regulation, andrepresentation when we study the meaning of a cultural text, production remains a primary and vitalmoment in creating the meaning of a cultural text. Furthermore, while there are studies on the creativeindustries outside East Asia, the production of media and cultural texts within the region has beenlittle studied. Given the fact that media and cultural texts in East Asia, such as Japanese comics,animation and pornography, Korean and Hong Kong movies, and the Taiwanese performing arts,have spread and had tremendous impact globally, an understanding of their production is increasinglyimportant.In this course, we shall explore how the recent trends in the political economies in East Asia haveinfluenced the production of media and cultural texts in the region; several important sectors withinthe creative industries, including comics and animation, pornography, movie, popular music, andperforming arts in East Asia; the production and marketing strategies of several major corporations inthe region such as TVB in Hong Kong, Sony in Japan; and the manufacture of idols in the creativeindustries.Assessment: 100% courseworkJAPN2052.Business strategy in Asia: Japan and China (6 credits)This course starts with an overview of the various business strategies adopted by Asian companies,with a focus on those favoured by Japanese and Chinese corporations in a variety of industries. It thenexamines the organizational behaviour and business philosophy of selected companies in Japan andChina from a comparative perspective before moving onto a cross-cultural analysis of Western andEastern management practices.This course is taught using a combination of lecture, tutorial, small group discussion, and caseanalysis. Practical business applications and case studies of Japanese and Chinese corporations areintegrated into the lectures and tutorials throughout the course. The course also requires students towork effectively as a team (4-6 persons) in the preparation of their group presentation. This exercise isdesigned to enable students to develop practical presentation skills, as well as to enhance theirinterpersonal, leadership, negotiation and organisational capabilities.Assessment: 100% courseworkJAPN2053.International marketing strategy: Focus on Japan (6 credits)This course looks at the marketing strategies and innovative solutions that have made Japanesecorporations successful in the global arena and asks whether these are sufficient to face thecompetitive threat posed by Chinese and Korean companies in the 21st century.This course is taught using a combination of lecture, tutorial, small group discussion, and caseanalysis. Practical business applications and scenario analyses of Japanese, Chinese and Koreanbusiness models are integrated into the lectures and tutorials throughout the course. The courserequires students to work effectively as a team (4-6 persons) in the preparation of their grouppresentation. This exercise is designed to enable students to develop practical presentation skills, aswell as to enhance their interpersonal, leadership, negotiation and organisational capabilities.Assessment: 100% coursework