Inspiring Leadership in Immigrant Communities - ILRC

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Inspiring Leadership in Immigrant CommunitiesJanuary 2003Chapter 6Training Unit—Media Work andSetting Up a Press Conference§ 6.1 IntroductionThis session is designed to teach the leaders the importance of media work and how to set up andconduct a press conference. The session takes approximately three hours. The teaching methodsinclude lecture, group discussion, brainstorming and role-playing. Since this session includesrole-playing practice sessions, it is advisable to have as many co-trainers as possible so the largergroup can be broken down into more manageable groups and the training can be completed in areasonable amount of time. Usually it is advised that one trainer work with four leaders in thesmall group practice session.Note: This training session is designed around a press conference on naturalization, including asample press release. Naturalization is a good topic for teaching about media work because thecontent is fairly basic, a model is provided in these materials, and naturalization benefits theleaders’ community and can help build organizational capacity. However, the trainer should feelfree to substitute a different topic that may be more appropriate for the training, especially ifthere is the possibility of the participants taking part in a real press conference.§ 6.2 AgendaReview the following agenda with the leaders before beginning the session:Introduction and Overview of Agenda (5 minutes)Lecture/Discussion On What Media Work is and How it Can Be Used (One hour and 5minutes)Model or Actual Press Conference (1 hour and 55 minutes)• Lecture on Preparing for and Presenting Press Conference (15 minutes)• Press Conference—Actual or Modeled by Trainers and Critique (40 minutes)• Role-Playing by Leaders and Critique (60 minutes)Conclusion (5 minutes)§ 6.3 Lecture and Discussion About Media WorkDiscussion: Ask the leaders why it is helpful to do media work about immigration issues.(10 minutes)Some possible answers:• It is an effective way to convey information to the immigrant community about theirrights.6-1
Inspiring Leadership in Immigrant CommunitiesJanuary 2003• A large percentage of immigrants watch and listen to news on foreign language andEnglish television.• It is an effective way to convey to the immigrant community the importance oforganizing to fight for the rights of immigrants as well as others.• It is an effective way to convey accurate information to the general public about therole of immigrants in our society and counter the inaccurate and distorted informationabout immigrants put forward by politicians and others.• It is an effective way to encourage people to take advantage of programs such asnaturalization that will benefit their families as well as the immigrant community as awhole.• It can complement community outreach through meetings and fliers.Discussion: Ask the leaders what is meant by media or press. (5 minutes)Points to be elicited:• print media (newspapers, magazines)—large, urban dailies (give local examples);smaller local papers (give local examples)• non-print media—local television and radio stations (give examples); nationalnetworks (give examples, especially CNN and PBS)• foreign-language media (Spanish TV, radio and newspapers)—local stations (giveexamples); networks (give examples)• centralized news sources (Bay City News, Associated Press)Lecture: What is a press conference? (5 minutes)A press conference is an event you hold for reporters in order to give them important informationthat you hope they will publish or broadcast. . Although this kind of event is generally called apress conference, it includes all types of media.A press conference is held to publicize an important case or issue that you think the publicshould know about. Often the goal is to encourage institutions to change the way they aretreating our clients or other community members. Hopefully, once the public and the press knowabout the issue, pressure can be placed upon the targeted institutions to help change the situation.You, and not the reporters, are in charge of the press conference. You decide when to start, whatinformation to give and in what form to give it. Don't let them take over.A press conference is very different from an interview with median individual reporter. In thecase of an interview, the reporter usually contacts you because you have access to informationabout a special issue of interest to him or her. When an interview is arranged, you and onemember of the press are usually the only ones present. Your role in an interview is to answer thequestions asked by the reporter. Your role in a press conference is to determine the time, place,issues and even individual questions that will be covered.6-2
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