tal leadership by maintaining the performance of more than ... - Toyota
tal leadership by maintaining the performance of more than ... - Toyota
tal leadership by maintaining the performance of more than ... - Toyota
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Didier Leroy<br />
President & CEO<br />
<strong>Toyota</strong> Motor Europe<br />
Managing Offi cer<br />
<strong>Toyota</strong> Motor Corporation<br />
(1) According to JATO data<br />
There is always<br />
a better way !<br />
Message from <strong>the</strong> President & CEO<br />
The saying goes that “ bad luck never comes alone. ”<br />
In 2009 like most companies we were severely hit <strong>by</strong> <strong>the</strong> global<br />
economic crisis. In 2010 strong media coverage on product recalls<br />
hit <strong>Toyota</strong>’s reputation. Then in 2011 a major earthquake <strong>of</strong>f <strong>the</strong><br />
coast <strong>of</strong> Japan resulted in an enormous tsunami. This tsunami<br />
has affected our supply chain, resulting in temporary closures <strong>of</strong><br />
factories and some delays in customer deliveries <strong>of</strong> vehicles and<br />
parts. In July 2011 we could normalise <strong>the</strong> situation.<br />
There is also ano<strong>the</strong>r saying that “ what does not kill<br />
you makes you stronger. ”<br />
At <strong>Toyota</strong> we see crisis as an opportunity to reconsider our priorities<br />
and <strong>the</strong> way we do things. This is why we have developed a clear<br />
vision for our future. The Global Vision 2020 incorporates lessons<br />
learnt from <strong>the</strong> market downturn. It sets out our commitment to<br />
quality, innovation and environmen<strong>tal</strong> protection. With <strong>the</strong> passion<br />
and <strong>the</strong> belief that <strong>the</strong>re is always a better way, we aim to lead <strong>the</strong><br />
way on mobility and make cars our customers will love.<br />
We are already beginning to see signs <strong>of</strong> recovery as sales started to<br />
pick up after <strong>the</strong> September 2010 Paris Motor Show. We ended <strong>the</strong><br />
year <strong>by</strong> exceeding our objective <strong>of</strong> selling 800,000 cars in Europe,<br />
with an average CO level <strong>of</strong> 130g/km 2 (1) .<br />
With <strong>the</strong> new organisation <strong>of</strong> <strong>the</strong> company since April 2011 <strong>Toyota</strong><br />
Motor Europe has been given <strong>more</strong> responsibility. We now lead <strong>the</strong><br />
global development <strong>of</strong> <strong>Toyota</strong>’s small and compact segments A, B<br />
and C.<br />
In 2011 we will focus on improving our <strong>performance</strong>, not only in<br />
terms <strong>of</strong> sales volume and fi nancial results, but also in terms <strong>of</strong><br />
quality and <strong>the</strong> emission levels <strong>of</strong> our vehicles. The fur<strong>the</strong>r roll-out <strong>of</strong><br />
our Hybrid technology to our <strong>Toyota</strong> and Lexus product ranges will<br />
be a major contributor to achieving <strong>the</strong> latter objective. The Plug-in<br />
Hybrid – PHEV – test project in Europe, which comprises 200 cars<br />
in 18 countries, is showing encouraging results, as you will read<br />
fur<strong>the</strong>r on in this report.<br />
There is always a better way!<br />
Didier Leroy<br />
President & CEO<br />
<strong>Toyota</strong> Motor Europe<br />
<strong>Toyota</strong> European European Sustainability Report 2011<br />
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