tal leadership by maintaining the performance of more than ... - Toyota
tal leadership by maintaining the performance of more than ... - Toyota
tal leadership by maintaining the performance of more than ... - Toyota
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Fur<strong>the</strong>r, we will introduce two additions to <strong>the</strong> Prius family. The<br />
Prius Plus will be <strong>the</strong> fi rst full-Hybrid MPV in Europe. With its<br />
7-seat confi guration, <strong>the</strong> Prius Plus is <strong>the</strong> most fuel-effi cient<br />
way to transport a family <strong>of</strong> this size in a passenger car.<br />
Following its successful fi eld test with 200 vehicles since early<br />
2010, we will launch our most advanced passenger car yet<br />
to a less limited audience: The Prius PHEV (Plug-In Hybrid-<br />
Electric Vehicle) will debut during 2012. Compared to its<br />
trial-project predecessor, <strong>the</strong> new version will be improved in<br />
Be prepared : In early 2011, we announced new additions to<br />
our Hybrid family in a European-wide communication campaign.<br />
Sales Strategy<br />
In 2010 <strong>Toyota</strong> achieved 130 g/km (1) . This was made<br />
possible <strong>by</strong> using our innovative technologies such as<br />
<strong>Toyota</strong> Optimal Drive, and <strong>by</strong> <strong>the</strong> expansion <strong>of</strong> Hybrid<br />
technology into core models.<br />
Due to <strong>the</strong> use <strong>of</strong> Hybrid powertrains in our core models,<br />
we expect to continue to reduce CO 2 emissions, and to<br />
reduce emissions <strong>of</strong> NOx and particulates to levels below<br />
any <strong>of</strong> our competitors in Europe.<br />
(1) According to JATO data.<br />
many aspects: it will be lighter, quicker, <strong>of</strong>fer <strong>more</strong> boot space,<br />
have a longer EV range and – most importantly – reduce CO 2<br />
emissions even <strong>more</strong>.<br />
We have now <strong>more</strong> <strong>than</strong> three million cars on <strong>the</strong> road<br />
equipped with <strong>Toyota</strong> Hybrid technology. This allows us<br />
to create Hybrids that are affordable for a wide range <strong>of</strong><br />
customers. Their real fi nancial benefi t will be shown over time<br />
in <strong>the</strong> cost <strong>of</strong> ownership. This includes low fuel consumption,<br />
but also low maintenance cost and a high residual value.<br />
In 2012, we will launch <strong>the</strong> 7-seater Prius Plus, <strong>the</strong> new<br />
Yaris HSD and <strong>the</strong> new Prius PHEV (Plug-in Hybrid). These<br />
models will be added to <strong>the</strong> current line-up <strong>of</strong> <strong>Toyota</strong> Full<br />
Hybrid models, such as <strong>the</strong> Prius and Auris HSD, which<br />
exceeded sales expectations in 2010.<br />
To secure <strong>the</strong> success <strong>of</strong> Hybrid technology, we are focused<br />
on ensuring <strong>the</strong> technology is known and accessible to<br />
consumers in every market. In <strong>the</strong> current competitive<br />
environment and market conditions, <strong>the</strong> effi ciency <strong>of</strong> our<br />
sales network in providing <strong>the</strong> highest levels <strong>of</strong> customer<br />
satisfaction will remain crucial.<br />
<strong>Toyota</strong> European Sustainability Report 2011 I Environmen<strong>tal</strong> Performance<br />
31