tal leadership by maintaining the performance of more than ... - Toyota
tal leadership by maintaining the performance of more than ... - Toyota
tal leadership by maintaining the performance of more than ... - Toyota
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Environmen<strong>tal</strong><br />
Performance<br />
Michel Gardel<br />
Vice-President<br />
Communication, External<br />
& Environmen<strong>tal</strong> Affairs<br />
We continuously strive to achieve a <strong>more</strong><br />
sustainable future <strong>by</strong> listening to our stakeholders<br />
and searching for <strong>the</strong> most appropriate mobility<br />
solutions in Europe.<br />
Michel Gardel<br />
<strong>Toyota</strong>’s Global Vision 2020 states that we want to lead <strong>the</strong> way on sustainable<br />
mobility, to fi nd <strong>the</strong> most responsible means <strong>of</strong> moving people in a safe and<br />
environmen<strong>tal</strong>ly-friendly way.<br />
Stakeholders from <strong>the</strong> car industry, energy providers, governments and<br />
customers need to act toge<strong>the</strong>r to achieve <strong>the</strong> goal <strong>of</strong> sustainable transport.<br />
We focused on <strong>the</strong> need for this Integrated Approach in our 2010 Sustainability<br />
Report and this year <strong>the</strong> message remains <strong>the</strong> same.<br />
We discussed and confi rmed our policy position on <strong>the</strong> Integrated Approach at <strong>the</strong><br />
European Business Summit 2010. This is an annual ga<strong>the</strong>ring <strong>of</strong> leading European<br />
politicians, business leaders and opinion infl uencers. The <strong>the</strong>me, “Putting Europe<br />
back on track,” focused on economic recovery and clean technologies.<br />
During <strong>the</strong> 2010 Summit, we held an environmen<strong>tal</strong> seminar on <strong>the</strong> importance<br />
<strong>of</strong> sustainable mobility which featured guest speakers Mr Jos Delbeke (Director<br />
General for Climate Action at <strong>the</strong> European Commission) and Mr Serge De<br />
Gheldere (Ambassador for Al Gore). Our determination to support <strong>the</strong> aim <strong>of</strong><br />
reducing GHG emissions in <strong>the</strong> transport sector was expressed at <strong>the</strong> Summit.<br />
We also delivered a keynote address on <strong>the</strong> green economy as part <strong>of</strong> a panel<br />
discussion with HRH Prince Friso van Oranje, Mr Janez Potocnik (European<br />
Commissioner for Environment), Mr Marc Grynberg (CEO Umicore) and Mr Tony<br />
Long (Director, WWF).<br />
<strong>Toyota</strong> Motor Europe and <strong>Toyota</strong> Belgium used this event as an opportunity for<br />
<strong>the</strong> handover <strong>of</strong> PHEVs to our Belgian partners. Finally, <strong>the</strong> guests were shuttled<br />
back to <strong>the</strong>ir residences <strong>by</strong> 22 Prius vehicles.<br />
In addition to <strong>the</strong>se activities, we continue to develop and deploy <strong>more</strong> effi cient<br />
cars and technologies such as Full Hybrid Electric Vehicles, Plug-In Hybrid<br />
Electric Vehicles, Electric Vehicles and Fuel Cell Hybrid Electric Vehicles. And we<br />
are developing business models and information technology solutions to improve<br />
<strong>the</strong> use <strong>of</strong> charging infrastructure.<br />
Cities will play a critical role in achieving sustainable mobility, not least because<br />
<strong>the</strong> majority <strong>of</strong> people live in urban areas. Our focus for <strong>the</strong> future is to help cities<br />
achieve <strong>the</strong>ir air quality targets and reduce CO 2 emissions. One such initiative is<br />
described on page 58 in this report.<br />
<strong>Toyota</strong> European Sustainability Report 2011 I Environmen<strong>tal</strong> Performance<br />
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