tal leadership by maintaining the performance of more than ... - Toyota
tal leadership by maintaining the performance of more than ... - Toyota
tal leadership by maintaining the performance of more than ... - Toyota
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Vision & Strategy<br />
Akio Toyoda<br />
President<br />
<strong>Toyota</strong> Motor Corporation<br />
We have sketched <strong>the</strong> outlines <strong>of</strong> <strong>the</strong> kind <strong>of</strong><br />
company we want to be. We have identifi ed <strong>the</strong><br />
values we want to cherish. Our vision is thus a<br />
qualitative rendering <strong>of</strong> our ideal for <strong>Toyota</strong> and <strong>the</strong><br />
path we will take towards bringing about this ideal.<br />
Global Vision<br />
Akio Toyoda<br />
Rewarded with a smile <strong>by</strong> exceeding your expectations<br />
<strong>Toyota</strong>’s new Global Vision 2020 comprises three main pillars:<br />
� Lead <strong>the</strong> way to <strong>the</strong> future <strong>of</strong> mobility, which is our core business<br />
� Commit to quality, innovation, environmen<strong>tal</strong> protection and <strong>by</strong> doing so, make<br />
cars that people love<br />
� Engage our people’s energy and passion to “Always Find a Better Way.”<br />
<strong>Toyota</strong> European Sustainability Report 2011 I Vision & Strategy<br />
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